McLaren Thinks SUVs Aren’t Cool, Electrification Is – But Tech’s Still Not Up To Par

The engaging driving experience offered by the entire McLaren lineup cannot be matched by a high-end SUV. That is why they will not offer a challenger to the likes of the Lamborghini Urus, Bentley Bentayga or upcoming Ferrari Purosangue.

Addressing the ‘issue’ at the drive of the McLaren GT, the company’s Sports Series director, Darren Goddard, told CarSales that “there is nothing cool about an SUV”.

Furthermore, the British auto brand does not need the extra volume generated by such a ride, in spite of the fact that it would boost their production from 6,000 to around 15,000 cars per year.

Also Read: McLaren’s Next Ultimate Series Model Is A Limited Production Roadster

“They are all just chasing volume. It’s not pure”, Goddard said, referring to the Volkswagen Group’s Lamborghini Urus, Bentley Bentayga and Porsche Cayenne, all of which share the same platform with the Audi Q7 and VW Touareg. “Those SUVs are three models, in some cases four, all the same under the skin, but with different OEM badges on the front. Even if we wanted, we couldn’t have that connection with any other brand. There is an element of exclusivity. The customers and the brand deserves to have the exclusivity.”

While an SUV is nowhere near their business plan, McLaren remains committed to electrification. The exec admitted that there are electric test mules out there, but the outgoing technology is not good enough to support a full-blown, zero-emission Macca.

They also won’t turn to a third-party firm to buy the battery ‘skateboard’, fit it to a chassis and then add their own bodywork to it, because that would not be the way they do things. Thus, even if a battery-electric supercar/hypercar seems like the next logical approach, “we’re in more of an evaluation program than a development program”, Goddard explained. “We know [the technology] is not ready now. We’re not entirely sure when it will be ready.”

Note: McLaren Speedtail pictured in the Gallery

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