Ford is going to reveal the new Bronco next month, followed by its smaller SUV sibling that will be called the Bronco Sport – previously referred to as ‘baby Bronco’- in April, most likely at the New York Auto Show.
Autonews reports that the car maker shared that information with dealers at Ford’s annual meeting at the NADA Show.
Ford executives told dealers that they estimate at least 200,000 units sold in 2021 from the entire Bronco family, that will initially include both two- and four-door bodystyles, aiming to challenge Jeep.
The smaller Bronco Sport will be the first to reach the market as it’ll go on sale late this year, with the ‘normal’ Bronco not becoming available until early 2021. Ford is also going to offer “hundreds of Bronco accessories”, which will be available at launch, in a bid to help the company boost its profitability.
The new Ford Bronco is expected to be a classic body-on-frame SUV, designed to be a “no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city”, at least according to the car maker. The chassis will be shared with the Ranger pickup truck while available engines will include both four- and six-cylinder EcoBoost units.
The upcoming Bronco Sport will retain the square looks of its bigger sibling but will instead be based on a unibody design, sharing the same platform with the Escape. In addition to all-wheel drive, the Ford Bronco Sport is expected to become available with four-cylinder EcoBoost engines but unlike the Escape, it’s not going to be offered with any hybrid powertrains.
Ford also told the dealers that the new Bronco is designed with customization in mind, featuring a removable hard top, as well as removable doors which can be stored in the luggage compartment.
“Now that everyone knows the Bronco is coming, we know that’s going to transform our business. For a lot of dealers, just hearing this isn’t a one-vehicle play, it’s a family of vehicles, people are walking out of here very positive,” said John Crane, Ford’s national dealer council chairman.