Tesla is looking to increase its sales in the final month of year by encouraging Cybertruck reservation holders to lease one of its current models.
The electric car manufacturer wants to deliver 500,000 vehicles this year, and to make it happen, it will need to deliver 181,000 vehicles in the final quarter, a jump of over 40,000 units over Q3’s numbers. As such, Tesla has reached out to its massive pool of more than 650,000 Cybertruck reservation holders to try and convince them to lease a Model 3, Model Y, Model S, or Model X while waiting for their electric pickup.
An email sent to Cybertruck reservation holders reveals that deliveries of dual and tri-motor models will start in 2022, while the single-motor variant will reach the hands of customers in early 2023. As such, 24-36 month leases are currently on offer for the brand’s existing models. The email also confirms that Tesla is offering a $1,500 California Clean Fuel Reward for Californian residents who register their car in the state.
As noted by Electrek, if Tesla is able to convince just 5 per cent of Cybertruck reservation holders to lease a new Tesla model, that would result in 30,000 extra deliveries in Q4.
Tesla’s full email sent to forthcoming Cybertruck owners
I saw you have a Cybertruck reservation with us, so I wanted to give a courtesy update and provide myself as a resource. The single motor configuration is currently scheduled to begin production in late 2022 with delivery projected to take place in early 2023. The dual and tri-motor configurations are currently scheduled to begin production in late 2021 with delivery projected to take place in early 2022. In the meantime, a lot of Cybertruck reservation holders have been doing 24-36 month leases on our current vehicles to bridge the gap and experience Tesla ownership! We are currently offering a $1,500 California Clean Fuel Reward eligible for California residents registering their car in-state on top of other California state incentives that you could apply before the end of the year. If you are interested in securing pricing on our current S3XY models, please respond ‘Yes’ and I will be happy to give you a call.