The Global Fashion Summit in Copenhagen, Denmark, is wrapping up today and Polestar was one of the show’s main partners. It may not surprise you to read that it was the only automaker to partner with the event but it had a good reason to be there.
Polestar said that its partnership with the show was a practical decision made to improve its business. Through the Global Fashion Summit, which brings together members of the fashion industry, policymakers, and stakeholders from a range of industries, the automaker hopes to find better materials for its vehicles’ interiors.
More specifically, it wants to find partners to join its Polestar 0 project. The goal of the project is to create a truly climate-neutral car (before off-setting) by 2030 and the textiles used inside the vehicle are a crucial part of achieving that goal.
“The biggest obstacle to sustainable innovation is our own lack of imagination — we need to reimagine everything in order to make real change. This starts with collaboration within, and beyond, our industry,” says Fredrika Klarén, Head of Sustainability at Polestar. “Textiles and soft interior materials, in particular, remain a huge a challenge on our quest to deliver on climate neutrality.”
Like the automotive industry, the fashion industry is a big polluter. Frederica Marchionni, the CEO of the Global Fashion Agenda, says that having Polestar‘s support and business could make a big difference for companies within the fashion industry.
“Polestar’s approach, especially when it comes to favoring radical change rather than incremental improvements, is an inspiration for the fashion industry too,” said Marchionni. “For those working with sustainable materials and textiles, Polestar’s search for collaboration will be a great opportunity and business case to explore and apply innovations in a new area.”
Similarly, Polestar reasons that by looking for partners now, the potential to reduce CO2 emissions is enormous. It’s not enough to work alone, Klarén says; collaboration across businesses and industries is vital in order to tackle a global concern.
“The fashion and automotive industries are two heavy emitters of CO2e. Both industries share many complex challenges when it comes to sustainability, related to resource use, human rights, and transparency,” said Klarens. “We are now in the ‘climate decade’ and working in silos just won’t cut it.”