Rolls-Royce May Have To Increase Spectre Production To Meet EV Demand

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Rolls-Royce will begin customer deliveries of the electric Spectre in the fourth quarter of 2023

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by Brad Anderson

2 hours ago

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by Brad Anderson

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Rolls-Royce may have to increase production of the all-electric Spectre due to strong demand for the model.

While the British car manufacturer only took off the wraps to its first EV in October, it is already proving popular among the brand’s loyal customers. In fact, Rolls-Royce chief executive Torsten Müller-Ötvös says that the car’s order book stretches far into 2023 and that if orders keep coming in at the current rate, it will need to increase production.

“The order intake for the Spectre is far better at this moment than we would have expected,” Müller-Ötvös told Auto News Europe. “We have a couple of months to go [before production starts], but if that trend continues then I’m pretty sure we need to adjust our plans.”

Read: 2024 Rolls Royce Spectre EV Is A 6500-LBS Luxury Land Yacht With A 320-Mile Range

The boss of Rolls-Royce added that the Spectre will become the automaker’s “third pillar” of sales after the Cullinan and Ghost but failed to specify exactly how many orders have been placed nor precisely how many units Rolls-Royce intends to produce.

Not only is the Rolls-Royce Spectre selling well but Müller-Ötvös told Auto News Europe that it will achieve the “same levels” of profitability as the brand’s ICE models.

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Underpinning the Spectre is the same Architecture of Luxury platform used by other Rolls-Royce models. The battery pack is integrated within the aluminum spaceframe and while the car manufacturer hasn’t revealed how big the battery pack is, it has stated that it weighs some 1,543 lbs (700 kg), meaning it is likely well over 100 kWh. The Spectre can travel 320 miles (520 km) on a charge under WLTP testing conditions.

The EV pumps out a total of 557 hp and 664 lb-ft (900 Nm) of torque, enough to send it to 60 mph (96 km/h) in 4.4 seconds or 62 mph (100 km/h) in 4.5 seconds.