Henrik Fisker says the carmaker hasn’t seen an overall decline in Ocean reservations after Tesla’s price cuts
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by Brad Anderson
2 hours ago
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by Brad Anderson
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Fisker is the latest car manufacturer that says it will remain firm on its current pricing strategy and not follow Tesla with dramatic price cuts.
The electric car startup is still putting the finishing touches to the electric Ocean SUV and says homologation should be completed by the end of February. Once this is done, examples will start to reach the United States. The first variant to hit the market will be the Fisker Ocean One priced at $68,889.
While that price was quite competitive, Tesla’s recent price cuts mean the entry-level Model Y is available from $53,490 and is eligible for a $7,500 federal tax credit. Despite the price discrepancy between the two electric SUVs, chief executive Henrik Fisker recently told dot.la that he sees no need to make the Ocean more affordable.
“I don’t think we need to do it because we have sold out until pretty much mid ‘24,” he said. Fisker added that “everyone sees cancellations, but at this point we have not seen an overall reduction in our reservations.”
The Fisker Ocean will become more affordable as the range expands. The entry-level Ocean Sport should reach U.S. shores in late 2023 and be priced from $37,499. Prior to the implementation of the U.S. Inflation Reduction Act, the Sport would have been eligible for the full $7,500 federal tax credit. However, Fisker in August last year said it is offering reservation holders the opportunity to enter into a “binding contract to purchase” that turns their deposits into a non-refundable order, enabling them to retain eligibility for the tax credit even under the IRA.
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