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The first-ever customized Bentayga EWB was sold at auction this weekend as part of the Naples Winter Wine Festival, in Florida. The extended wheelbase SUV raised $1 million, money that will go to benefit underserved children in Collier County.

“I’m extremely proud of Bentley Naples and our Mulliner team for creating this unique car to support a wonderful and worthy cause,” said Christophe Georges, President and CEO of Bentley Americas. “Giving back and establishing purpose within the community is all part of our wider definition of sustainability.”

The unique Bentayga Extended Wheelbase Azure was created specifically for the wine festival and features three layers of pearlescent Snow Quarts exterior paint. This is contrasted by the black brightwork and the 22-inch 10-spoke wheels that come with the Blackline Specification.

Read: Bentley Starts Production Of The Bentayga EWB, Highlights Its Incredible Attention To Detail

First-Ever Custom Bentley Bentayga EWB Sells For $1M At Wine Festival

As a nod to the wine that the festival celebrated, the Bentayga features Amethyst detailing that can be found throughout the cabin, on the gear lever, the door pockets, the piping, and the stitching. In addition, a grape motif can be found stitched into the detailing in certain areas. Finally, the rear seat cushions are also finished in the purple hue, with white piping.

The SUV also gets Naples Winter Wine Festival tread plates and Naim speakers, with white grilles. In addition, the car’s winner also gets to enter the Extraordinary Journey U.K. program. That comes with first-class airfare to the U.K., where the winners will tour Bentley’s Crewe factory, and then drive up to Scotland, to visit the Macallan Estate for a whiskey tasting.

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“We are thrilled to have this extraordinary vehicle auctioned at this year’s Naples Winter Wine Festival, helping to raise funds benefitting at-risk and underprivileged children in our community” said NCEF Immediate Past Chair Paul Hills. “This unique, one-of-a-kind car is truly stunning and builds upon our tremendous partnership with Bentley as an exceptional luxury automaker and the Naples Winter Wine Festival as one of the world’s top charity wine auctions.”