From the iPhone 16 to the Google Pixel 9: Top Phones to Expect in 2024 – CNET

It’s already been a busy year for smartphone launches thanks to the arrival of Samsung’s Galaxy S24 lineup, the OnePlus 12 and 12R, and Oppo’s Find X7 Ultra. But if companies like Apple, Samsung and Google follow their usual patterns, there are still plenty of new phones to expect throughout 2024. 

Samsung, for example, usually introduces new foldable phones around August, while Apple typically holds its annual iPhone launch event every September. Google follows in October with new Pixels. 

Read more: Best Phones of 2024

As for what to expect, artificial intelligence will likely be a big theme in this year’s phones. We’ve already seen that with the Galaxy S24 family, which is the first to include Samsung’s new Galaxy AI features, as well as last year’s Pixel 8 series. 

Generative AI, or AI that can generate content when prompted based on training data, had a breakout moment in 2023 thanks to the success of ChatGPT. But 2024 will test how truly useful these AI-powered features are, particularly when it comes to smartphones. 

Aside from new AI-powered features, we’re expecting companies like Apple, Samsung and Google to continue improving the cameras and processors inside their upcoming phones. 

Here’s a look at the most anticipated phones from the industry’s biggest players in 2024. The list below includes phones that seem likely to launch this year based on previous launch patterns, and we’ll continue to update this list as new rumors and reports emerge.

Read more: Samsung’s Galaxy S24 Ultra Could Be Doing So Much More With AI

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iPhone 15 Pro Max iPhone 15 Pro Max

Apple launched the iPhone 15 Pro and Pro Max in September. 

James Martin/CNET

What to expect: Apple launches new iPhones every September, and we have no reason to believe this year will be any different. All iPhone 16 models are expected to get upgraded microphones to improve Siri performance, according to well-known analyst Ming-Chi Kuo. The change would come as Apple is said to be ramping up the iPhone’s AI features, Bloomberg reports. 

Otherwise, the iPhone 16 family is rumored to get a new A18 chip from Apple, with the Pro models getting a version called the A18 Pro Bionic, analyst Jeff Pu reports according to MacRumors. The camera on the regular iPhone 16 Pro is also expected to get a tetraprism telephoto lens like the iPhone 15 Pro Max, Kuo also reports, meaning it would likely have a 5x telephoto zoom instead of 3x. Read our full iPhone 16 rumor roundup.

Why we’re excited about it: The iPhone 16 sounds like it will be a modest upgrade over the iPhone 15 family, but I’m interested in seeing Apple’s take on how AI can improve the smartphone experience. Siri is expected to be a big part of that, and I’m looking forward to Siri evolving into more than just a quick way to set timers or check tomorrow’s weather forecast. 

iPhone SE 4

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The 2022 iPhone SE.

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The new Samsung Galaxy Z Fold 5 phone shown open The new Samsung Galaxy Z Fold 5 phone shown open

The Galaxy Z Fold 5.

Rich Peterson/CNET

What to expect: If Samsung keeps with its regular routine, we can expect to see the Galaxy Z Fold 6 around August. It’ll probably include Qualcomm’s new Snapdragon 8 Gen 3 processor and Galaxy AI just like the Galaxy S24 lineup. The company also usually makes minor design improvements with each Z Fold generation. 

A Samsung patent has generated speculation that the Galaxy Z Fold 6 could get an S Pen slot for the first time, which would make it much easier to stow and quickly access the stylus. The Galaxy Z Fold 5 doesn’t come with an S Pen in the box, so hopefully the inclusion of a dedicated slot on the Z Fold 6 would mean that would change. 

However, since this is just a patent, it’s unclear if this reflects Samsung’s actual plans for future Galaxy Z Fold devices. What’s perhaps more exciting is the idea that Samsung could be coming out with a cheaper version of the Galaxy Z Fold 6, according to Korean news site The Elec.

Why we’re excited about it: The original Galaxy Z Fold was among the first foldable phones you could buy when it launched back in 2019, and Samsung has refined its design and functionality over the last couple of years. Samsung’s Won-Joon Choi also teased that the company is tailoring Galaxy AI features for specific types of devices, like foldables and tablets, rather than just copy-and-pasting what’s already available on the Galaxy S24 lineup. With that in mind, I’m looking forward to seeing whether Samsung has anything exclusive and new to bring to the next Galaxy Z Fold in terms of software. 

And if the rumors and speculation about a cheaper version of the Galaxy Z Fold 6 and an S Pen slot turn out to be true, Samsung may be addressing some of our biggest criticisms about the Z Fold with its next model. 

Samsung Galaxy Z Flip 6

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The Galaxy Z Flip 5.

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Pixel 8 Pixel 8 Pro Pixel 8 Pixel 8 Pro

The Pixel 8 Pro (left) and Pixel 8 (right) are Google’s latest models. 

James Martin/CNET

What to expect: Based on what we’ve seen with the Pixel 8 family and Galaxy S24 lineup, it’s probably safe to assume we’ll be seeing even more new AI-powered features on the Pixel 9 and 9 Pro. Late last year, Google introduced its AI model Gemini, which runs on the Pixel 8 Pro to power features like conversation summaries in the Recorder app. The model also powers some of the new Galaxy AI features on the Galaxy S24 lineup, including those found in the Samsung Notes and Voice Recorder apps. It seems plausible that Google would build on that by adding more AI-fueled capabilities to its next Pixels. 

Otherwise, we can likely expect routine upgrades like a new Tensor processor and camera improvements. Ross Young, CEO of Display Supply Chain Consultants, also says the new phones will have larger screens than the Pixel 8 generation, according to a post on X, although a more recent report from serial leaker Steve Hemmerstoffer and the blog MySmartPrice suggests the Pro model will have a smaller 6.5-inch display. The Pixel 9 Pro may also get a refreshed design with flat edges that resembles the iPhone, according to that same report.

Why we’re excited about it: Google’s Pixel phones are usually among CNET’s favorite phones of the year. The Pixel 8 generation felt like an early look at Google’s new AI-focused direction for smartphones, and I imagine Google will apply learnings and feedback from the Pixel 8 to the Pixel 9. Plus, given that the Pixel 8 Pro’s camera didn’t impress CNET reviewer Andrew Lanxon the way he had hoped, I’d like to see Google make up for that with the Pixel 9 Pro. 

Google Pixel 8A

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Google’s Pixel 7A.

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The Xiaomi 14 held with the camera up The Xiaomi 14 held with the camera up

The Xiaomi 14 was introduced in late October. Xiaomi’s phones aren’t expected to be released in the US. 


What to expect: Xiaomi introduced its new pair of flagship phones at the end of October, touting that they’re the first with Qualcomm’s Snapdragon 8 Gen 3 processor. But a global release is rumored to be announced at the Mobile World Congress tech convention in Barcelona, which starts on Feb. 26, according to leaker Yogesh Brar. However, the company doesn’t typically release its phones in the US. 

The Xiaomi 14 includes some display and camera improvements over its predecssor, with a screen that can reach 3,000 nits of peak brightness and a camera sensor that can take in 180% more light than the Xiaomi 13. There’s also 90-watt fast charging on the regular Xiaomi 14 and 120 watts on the Pro. Both phones run on Xiaomi’s new HyperOS software, which is designed to power mobile devices, cars and smart home devices. 

Why we’re excited about it: Xiaomi’s phones are known for packing powerful performance, massive cameras and speedy charging. It’s the third-largest phone maker behind Apple and Samsung by global shipment volume, so its new devices and technologies are bound to have an influence on the industry.

Based on the rumors, reports and announcements so far, this year’s phones should bring a balance of new AI features and updates to existing staples like charging speeds. Although AI still has to prove its purpose in phones, the idea of software features that truly bring something new and useful to phones is refreshing.

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