The Pixel 9, which Google announced on Aug. 13 alongside the Pixel 9 Pro, 9 Pro XL and 9 Pro Fold, reflects a makeover of Pixel devices. All three phones have a fresh look, hardware improvements and, of course, an even bigger dose of artificial intelligence.
In many ways, the standard $799 Pixel 9 — Google’s cheapest phone in the bunch that’s $100 more than last year’s Pixel 8 — feels like a routine upgrade. It comes with a new Tensor G4 processor and more memory, a higher resolution ultrawide camera, a bigger battery and a slightly larger screen.
But more importantly, it’s a bigger showcase of how Google thinks generative AI could be useful on our phones. AI is sprinkled throughout the operating system in new ways, from AI-generated weather summaries to a new image generation app for creating pictures on the fly.
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Google’s approach to AI on phones is as important as ever considering it’s facing increased competition from Apple, which plans to roll out its own AI Apple Intelligence features in beta this fall. Apple and OpenAI, perhaps Google’s two biggest rivals, are also teaming up to bring ChatGPT integration to the iPhone, all while Google is weaving its Gemini assistant more tightly into Android smartphones. If that wasn’t enough of a reason for Google to emphasize its AI ambitions, OpenAI just announced its own AI search engine called Search GPT, which many are perceiving as being a direct competitor to Google.
At the same time, generative AI is only bound to become more prevalent on phones. The International Data Corporation predicts shipments of gen AI phones, or phones with specific specifications for running on-device generative AI models, will grow 364% year-over-year in 2024.
Watch this: Google Pixel 9, 9 Pro and 9 Pro XL Hands-On
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The Pixel 9’s new AI and software features
The Pixel Screenshots app.
Google’s new Pixel phones are also getting a tool for creating images based on prompts called Pixel Studio. Just type in a description and the app will generate an image. There are also a handful of starter prompts based on themes if you’re stuck on where to begin. For example, a “retro video game” section may include prompt ideas such as “pixel art retro video game of a misty forest.” Apple is launching a similar tool called Image Playground as part of its Apple Intelligence suite of features.
The weather app will now show AI-generated weather summaries, and you’ll have the option to record a phone call and view a summary of the conversation in the phone app.
Building on last year’s Magic Editor, which can remove or change objects in photos, Google is introducing Reimagine. Instead of just having the AI decide how to change a certain element of a photo, you can type in a prompt to get a desired result. For example, I highlighted the floor of an outdoor balcony in one photo and told Google to “reimagine” it as a sandy beach.
But the new camera feature that I found most intriguing was Add Me, which uses augmented reality to help you take a group photo. The process involves taking two photos: A first photo, and then a second shot in which the original photographer swaps with someone else to join in the group photo. When snapping the second photo, the second photographer will see an AR overlay guiding them to help position the new person (the first photographer) on where to stand so that the photo looks natural. The software then combines both of those photos together to create an image where everyone is in the picture.
I have to admit, I was surprised to see how well the AR functionality works when I tried this during a demo ahead of Google’s event. As I held up the phone, I saw a digital overlay of myself positioned almost exactly where I was just standing a second ago. In most cases, it’s probably still easier and less awkward to just ask someone to take the photo for you. But I do think Add Me is more practical and more genuine in its intention than Best Take, the feature introduced last year that can make it look like everyone is smiling in a photo.
Overall, the Pixel 9’s new software features feel like a step toward making Google’s Pixel software more intelligent. But I don’t think these features alone are going to be enough to motivate those who are happy with their current phone to upgrade. However, I do think Google’s approach, particularly the Pixel Screenshots app and the summarization features, are more practical on an everyday basis than some of Samsung’s Galaxy AI features.
Pixel 9 design and other hardware upgrades
