It’s official: Another big tech company has dropped an AI video generator for public use. On Wednesday Adobe announced that its Firefly video model is available now, accessible on the redesigned Firefly web app. Like Adobe’s other AI services, the video generator is commercially safe — meaning you can probably use it for your professional work.
Firefly can create generative AI videos that are 5 seconds long, in 1080p, with no audio. You can enter text prompts or use image-to-video to create your scenes. Like we saw in the teaser video in September, there’s a whole panel of controls that let you select the aspect ratio, shot size (like a close up versus a widescreen), camera angle, frames per second and motion (zoom in, zoom out, tilt up, etc). While the videos don’t have any sound, you can translate existing audio into more than 20 different languages using a model on Firefly web app that helps retain the speaker’s natural voice. Adobe’s AI models are trained on Adobe Stock and other publicly licensed content, and it doesn’t train on its users’ work.
Some examples of still from Adobe’s AI videos.
Adobe expects AI video to be used for tasks like creating new clips based on existing footage, as well as potentially saving on expensive production costs like drones for aerial shots. There’s an option in the beta version of Premiere Pro that lets you export a frame into Firefly to create a video from that reference image, which will be handy if you’re already knee-deep in a project. Video editors can also nab another 2 seconds of content by using Premiere Pro’s generative extend tool.
OpenAI launched its AI video generator, Sora, for paying ChatGPT users last December. The other big tech AI video models — Meta’s Movie Gen and Google’s Veo — were both teased at tech events last year and may be released publicly this year. We’ll have to wait until the AI video models are out before we can really compare how they stack up. So far though, one noticeable difference between Sora and Firefly is that Firefly doesn’t have a visible watermark denoting it as an AI creation (though AI content used in Premiere Pro is marked as such on your timeline).
You can try out the new AI image generation tools with one of the Firefly plans, standard and pro. Standard gets you 2,000 generation credits a month (this includes translating audio) and up to 20 AI videos for $10 per month. Pro is more expensive at $30 per month but gives you more generation credits per month (7,000 and up to 70 AI videos). Both of these Firefly plans come with unlimited AI image generation.
For more on AI images and video, check out the new AI-powered search on Premiere Pro and the best AI image generators.
