GM Execs Shut Down Plans To Revive Chevy Camaro

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For now, it seems the Ford Mustang will carry on without any direct rivals

 https://www.carscoops.com/author/bradcarscoops-com/ 

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by Brad Anderson

4 hours ago

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• A business case for a possible seventh-generation Camaro wasn’t strong enough.
• While a new Camaro hasn’t been ruled out entirely, it’s now less likely to become a reality.
• Chevrolet had been eager to ensure the next Camaro would be cheaper.

Regardless of whether you prefer a Ford Mustang, Chevrolet Camaro, or Dodge Challenger, Ford has to be applauded for keeping its pony car alive while its rivals have killed off their competitors. For quite some time, Chevy was thinking about creating a new-generation Camaro to take the fight to the seventh-generation Mustang, but according to a new report, the project was just dealt a major blow.

According to unnamed sources, a group within General Motors recently worked up a proposal for a future Camaro with the backing of several GM executives. As is always the case with possible future car projects like this, they were asked to present a business case for the new model.

Read: Ford Mustang Sales Skyrocket 54% In August As Camaro And Challenger Retire

However, after showing their proposal to GM decision makers, GM Authority reports that the project was “blown apart,” because the business case simply wasn’t strong enough.

While this doesn’t mean a new Camaro is completely dead in the water, a source acknowledged while the project is “still in play…the light at the end of the tunnel is now dimmer.”

Lessons From The C8 ‘Vette

Before this report, GM had been allegedly pushing to make any future Camaro more affordable and attainable than the previous model. By cutting the price, Chevy could broaden its appeal and make it a compelling option for younger buyers. This is exactly what it did with the C8 Corvette, undercutting all of its mid-engined rivals and making it appeal to a broader base of customers.

There’s no doubt that getting senior GM executives to approve a new Camaro will be much more difficult now than it would have been several years ago. GM is investing billions into electric vehicles and opening several factories to assemble battery packs across the United States. If the Camaro is to ever return, it would likely need to be built around a platform that would offer powertrain flexibility, meaning ICE, hybrid, and EV versions of the beloved muscle car.

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