Dodge Promotes Charger’s Standard AWD System As Discounts Top $12k

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After an icy reception, Dodge is trying to promote the Charger in any way possible

4 hours ago

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• Dodge is highlighting the standard all-wheel drive system on the redesigned Charger.
• The company says it’s “battle-tested” and should help to increase the model’s appeal.
• Four-door Chargers arrive in the first half of 2025, while ICE-powered models come later.

The Dodge Charger Daytona has landed with a predictable thud and dealers are already offering discounts in excess of $12,000. That’s an eye popping number and one that strongly hints at lackluster demand.

Given this, it’s not surprising to learn that Dodge is trying to promote the Charger as the “world’s only all-wheel-drive muscle car.” While the Challenger offered an optional all-wheel drive system, every Charger comes standard with it. This includes the upcoming Sixpack variants, which will have a twin-turbo 3.0-liter Hurricane inline-six producing up to 550 hp (410 kW / 558 PS).

More: Gas-Powered Dodge Charger Arrives This Summer, 3 New Jeeps Coming Too

Dodge CEO Matt McAlear said this is an “opportunity for both the Dodge brand and for our customers who live in colder climates.” The automaker also noted the all-wheel drive system has been “battle-tested” in a variety of locations – including Michigan’s Upper Peninsula – and these trips have proven the “Charger’s ability to merge muscle car performance with all-weather capability.”

While Dodge didn’t say much about the all-wheel drive system itself, they noted the model has a Wet/Snow Mode that provides the “most amount of traction and stability.” In order to do this, the mode adjusts the traction control, electronic stability control, regenerative braking, and torque bias logic.

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Dodge also noted the Charger comes standard with a mechanical limited slip rear differential. It sends power to both rear wheels for added traction.

If you’re more concerned about fun, there’s a Drift/Donut Mode that converts the vehicle into a rear-wheel drive muscle car. It also deactivates electronic stability control and throttles back the traction control intervention threshold.

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Of course, the elephant in the room is pricing as the 2024 Charger Daytona starts at $59,595. For comparison, the all-wheel drive Challenger SXT retailed for $35,140 and you could step up to the GT variant for $38,440. That’s a huge difference, even though the Charger Daytona is significantly more powerful.

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