BMW To Absorb Tariffs On Mexican-Made Cars

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BMW won’t pass on the costs to consumers, at least initially

5 hours ago

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• BMW has told U.S. dealers it will take the brunt of U.S. tariffs on Mexican-made vehicles.
• The “price protect” plan will reportedly last until May 1, but what happens next is anyone’s guess.
• A number of models are made in Mexico including the 2-Series Coupe, M2, and 3-Series Sedan.

President Trump’s trade war is causing a lot of fear and uncertainty as tariffs could devastate the auto industry. That’s especially true for companies that rely on importing vehicles from Canada and Mexico.

However, there’s a bit of good news as The Wall Street Journal is reporting that BMW has told U.S. dealers it will absorb tariffs on Mexican-made vehicles. The company will reportedly do this for at least the “next several weeks,” which could save buyers thousands of dollars.

More: BMW Is About To Be Slammed By New Tariffs, While VW And Stellantis Dodge The Blow

BMW began production at their San Luis Potosí plant in April of 2019 and it employs approximately 3,700 people. They build the 2-Series Coupe, M2, and 3-Series Sedan.

While coupes aren’t high-volume vehicles, the 3-Series is important for the automaker. In fact, around 10% of the company’s U.S. sales come from vehicles made in Mexico.

The so-called “price protect” plan applies until May 1, but an extension seems doubtful. As a spokesperson noted, “If the tariff situation remains as it currently is, we may need to reassess after that time.”

This means if you’ve been on the fence about buying a Mexican-made BMW, you might want to act fast. The reasons are pretty clear when you consider the 230i Coupe starts at $39,600 and a 25% tariff would be $9,900 at this price. The 3-Series could take an even harder hit as it starts at $45,950 and customers could be looking at a tariff of $11,487.50.

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