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The mid-size pickup is now Toyota’s third best-selling vehicle
3 hours ago
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Toyota’s redesigned mid-size truck is flying off dealer lots as sales surged 188.2% in March.
The Crown lineup is struggling as the sedan dropped 66.8%, and the Signia is off to a slow start.
RAV4 sales fell 8.4%, but a redesigned model was recently spied undergoing testing.
The redesigned Toyota Tacoma is a smashing success as sales skyrocketed a staggering 188.2% in March to 23,949 units. The good news doesn’t end there as Tacoma sales are up 177.5% through the first three months of the year.
In fact, the Tacoma’s runaway success meant it was Toyota’s third best-selling vehicle last month. It was only beaten by the RAV4 (41,509) and Camry (29,661). Surprisingly, the mid-size pickup even outsold the ever popular Corolla (21,495), which begins at $22,325.
Speaking of sedans, Toyota didn’t have the luck of the leprechauns as the Camry, Corolla, Crown, and Mirai all posted declines. The Crown, in particular, saw sales plummet 66.8%, while not even a single Mirai was bought last month.
While the Subaru BRZ got a sales boost, Toyota’s GR86 fell 16% to 1,146 units. The Supra was also down 11.4% to a mere 179 sales. The only bright spot in the car lineup was the Prius, which saw sales jump 77.4%.
On the SUV side of the equation, the bZ4X’s price cut appears to have spurred sales as the EV saw a 102.9% jump to 1,678 units. The affordable Corolla Cross saw a 39.8% increase, while the Highlander dropped 52.1%.
While it’s probably too early to read into the 4Runner numbers, the Land Cruiser racked up 5,860 sales in March. That’s a promising development, although the Crown Signia is trailing the numbers that used to be generated by the Venza. Speaking of people movers, the Sienna saw a 73.5% jump in sales as 9,033 minivans found a new home last month.
In total, Toyota sold 196,240 vehicles in March for a 6.6% increase from last year. However, the company is only up 0.1% for the quarter at 487,226 units.
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