Hyundai Plans To ‘Sell Like Hell’ And Tariffs Can’t Stop It

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While the brand will feel the pinch of the tariffs, it is investing heavily in the US to alleviate the pain as much as possible

 https://www.carscoops.com/author/bradcarscoops-com/ 

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by Brad Anderson

3 hours ago

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• Hyundai says it is going to “sell like hell” in the US this year to continue its success.
• It sold 836,802 vehicles in 2024, setting a record for the fourth year in a row.
• Newly launched SUVs, like the Ioniq 9 and Palisade, should help it hit that goal.

Not since the height of the COVID-19 pandemic and the subsequent global semiconductor shortage have the world’s largest car manufacturers been forced to scramble and change plans like they are doing right now after President Trump’s tariffs were implemented. While it’d be easy to understand many forecasting poor sales for 2025, one foreign brand wants to continue its run of record-breaking years in the US, despite the tariffs.

Hyundai has set US sales records for each of the past four years and believes it can continue this trend in 2025, boosting its figures yet again. While that may sound like an ambitious goal, the company is confident it’s going to “sell like hell” this year and remains committed to take care of dealers and customers.

Read: Hyundai’s New Palisade Hybrid Can Run The A/C Without A Drop Of Gas

“This year is going to be no different, Motor North America chief executive Randy Parker told Auto News. “Tariffs or no tariffs, we’re going to figure it out, support our dealers and customers and make it five years in a row.” In 2024, Hyundai sold a total of 836,802 vehicles in the US, representing a 4.4% spike over the year prior.

Hyundai, which has invested $21 billion at its US operations, recently unveiled the second-generation Palisade at the New York Auto Show. The launch of this new model comes at a time when the three-row SUV is proving more popular than ever, with sales rising 23% to 110,055 units last year.

The South Korean brand has started building both the Ioniq 5 and Ioniq 9 at its new factory in Savannah, Georgia. It is also planning to offer hybrid powertrains across more of its line-up, and a number of them will be built at the new plant. That’s despite the site originally being conceiving as being EV-only, as the South-Korean brands recognizes the growing demand for hybrid models in the US and wants to avoid the crippling import taxes by manufacturing, at least some of them, locally.

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