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US sales jumped 21% in April, but Mazda faces major tariff risks with 81% of its vehicles imported from abroad
May 1, 2025 at 16:33
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Mazda posted their second-best April sales in the United States, marking a strong month.
Sales surged 21% as consumers rushed to buy vehicles before anticipated price hikes hit.
Tariffs pose a significant threat to Mazda due to the company’s heavy reliance on imports.
President Trump’s tariffs are set to make prices soar, so consumers have been rushing to buy big ticket items. A number of automakers have benefited from the surge and this includes Mazda, which saw April sales jump 21% compared to last year. The company moved 37,660 vehicles and the aging CX-5 was their best-seller as consumers snapped up 12,590 of them.
The CX-50 also had a good month as sales skyrocketed 48.4% to 7,753 units. Likewise, the CX-90 saw gains of 46.2% as 5,402 crossovers found a new home. The latter model had its best April on record, while the CX-30 and CX-50 had their second-best result for the month.
Thanks to the surge of buyers, year-to-date sales are up 12.8% to 147,976 units. All models have benefited with the exception of the CX-30, which is down 24.5% compared to this time last year.
Besides sales of new vehicles, Mazda reported strong demand for certified pre-owned models. April sales jumped 9% as consumers bought 6,855 units.
All told, Mazda had their second-best April on record in the United States. That’s good news, but the road ahead could be bumpy as the Japanese brand relies on imports.
A previous examination has revealed 81% of vehicles are imported, which would make them the third most exposed automaker behind Jaguar Land Rover and Volvo. This means tariffs could have a devastating impact in the near future, although the situation remains fluid.
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