This Kia Sedan Tripled Its Sales But Its EVs Are Crashing Hard

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Last month marked Kia’s best April on record, even as EV9 and EV6 sales plunged

 https://www.carscoops.com/author/bradcarscoops-com/ 

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by Brad Anderson

1 hour ago

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• Kia has sold 21,994 examples of the K5 during the first four months of the year.
• Sales of the K4 have also jumped, with 50,100 finding new homes already this year.
• Kia has also reported strong sales of the Sportage, Telluride, and Carnival.

Some automakers were ready to throw the sedan into the history books years ago, but Kia clearly didn’t get the memo, and it’s paying off. Recent sales data shows that if a brand can build a sharp-looking, well-priced sedan, buyers are still eager to show up. Through the first four months of 2025, sales of the Kia K5 have surged, while the newer and smaller K4 is also showing strong momentum.

After a successful 2024, from January through April this year, Kia sold 21,994 units of the K5, a staggering 210% increase over the 7,086 sold during the same period last year. April alone accounted for 6,248 of those sales.

Read: 2025 Kia K5 Flaunts Fresh Looks, Trades Base Turbo For Naturally Aspirated Four

The K5 received a mid-cycle update in the second quarter of 2024, gaining updated styling and a slightly higher price. It appears the changes hit the mark, particularly in the U.S. market where midsize sedans are increasingly rare but still in demand when done right.

Looking at Kia’s overall performance, the automaker sold 273,649 vehicles through April, up 12% from 245,375 during the same period last year. April marked Kia’s best April on record, with 74,805 units sold, a 14% increase over April 2024.

Among Kia’s SUV offerings, the Sportage led the way last month with 16,178 units sold, a solid 18% increase from 13,739 a year ago. It was followed by the K4 (13,097, up 6%), Telluride (10,860, up 21%), and the Sorento (9,659, up 11%). The Carnival also posted a major gain, with 6,405 units delivered, up 79% from 3,588 last April, and a 60% increase year-to-date (20,977 vs. 13,126).

EVs Face Headwinds, Declines Across the Board

Not all the news was positive. Kia’s electric vehicles are facing steeper challenges. Sales of the EV9 collapsed by 85% in April, down to just 232 units from 1,572 the previous year. Year-to-date, the EV9 is down 29% (3,979 vs. 5,579). The EV6 saw a 68% drop in April sales (656 vs. 2,051) and a 28% year-to-date decline (4,389 vs. 6,110).

Several gas-powered models also saw declines. The Soul dropped 11% in April (5,069 vs. 5,708), and is down 10% year-to-date. The Seltos fell 29% in April (4,051 vs. 5,672) and 25% for the year so far (15,423 vs. 20,455). The Niro, straddling hybrid and electric markets, is down 22% in April and 29% year-to-date.

KIA USA SALES

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