Dealer Special MX-5 Is A Love Letter To The 1967 Cosmo Coupe

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The limited production build makes up for the absence of the MX-5 35th Anniversary edition from Europe

2 hours ago

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• The MX-5 Toji was created by Belgian dealer Mazda St-Michel and Gisele Racing.
• It looks like a 35th Anniversary edition with different rims and retro interior touches.
• The model will be produced in 12 units, with a price tag of €43,333 ($49,100).

The Mazda MX-5 has gained a huge following as one of the best affordable sports cars, but for a certain corner of its fanbase, that winning formula still isn’t quite special enough. Belgian dealer Mazda St-Michel has created yet another special edition of the roadster in collaboration with Gisele Racing, combining subtle exterior and interior touches with a sportier suspension setup.

Named the MX-5 Toji, it follows previous special editions from the same dealer, including the Geshi and Shubun. But unlike those earlier models, which featured the now-discontinued 2.0-liter engine, the Toji uses the base 1.5-liter unit that’s still available in Europe. It produces 129 horsepower (96 kW / 131 PS), which isn’t going to melt tires, but the addition of Bilstein dampers promises a more focused driving experience.

More: Mazda Dealer Creates A $75K MX-5 That Glows In The Dark With A Giant Godzilla Surprise

What sets this version apart isn’t just the tuning, but a range of design touches inspired by the 1967 Mazda Cosmo Sport 110S coupe. The Toji also fills a bit of a gap left in the European market after the MX-5 35th 1Anniversary edition skipped the region. The paintwork is finished in a deep Artisan Red Premium hue, which closely resembles the Artisan Red Metallic used on that anniversary model.

A fresh set of 17-inch Borbet alloy wheels gives the Toji a subtle aftermarket look. With a BBS-style design and a dual-tone finish, they complement the classic red bodywork without trying too hard.

Photos: Simon Daine for Gisèle Racing

Inside, the changes are even more noticeable. The seats and dashboard wear a houndstooth pattern, referred to here as Exclusive Heritage Cosmo upholstery. It’s a deliberate throwback to the design language of mid-century Mazdas. Genuine wood inserts on the steering wheel and gear knob add to the retro theme, and unique embroidery on the floor mats rounds out the custom treatment.

More: Mazda’s Next Miata Hides A Big Surprise Under The Hood

Mazda St-Michel and Gisèle Racing will produce just 12 examples of the MX-5 Toji, all of which are destined for European customers before the end of the year. That exclusivity comes with a cost: €43,333 (about $49,100), which is significantly more than the standard MX-5 ND with the same engine and transmission. For context, the base 1.5-liter model starts at €31,790 (roughly $36,000) in Belgium, making the Toji a €11,543 ($13,100) jump.

The question, then, is whether the styling upgrades and rarity are enough to justify the price bump. For a handful of collectors or die-hard Miata fans, the answer might be yes. For everyone else, it’s an interesting exercise in what happens when a beloved sports car gets a boutique twist.

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