Most folks expect near-instant access to your website — so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three seconds. I’ve personally left sites because they were slow to load, especially when surfing on my phone, which is notable since 61.5% of all internet traffic comes from mobile devices. Keeping your site speed — the number of seconds your site takes to load — under three seconds is therefore essential to turning first-time visitors into long-term audience members.
I’ve spent over a decade building websites and learned many ways to keep a site within the three-second guideline. I’ve used several strategies, ranging from beginner-friendly methods like decluttering your site to more complex strategies like code minification. Whether your website is loading slowly or you just want the best possible performance, here’s how to test site speeds and optimize your website loading time.
Test your website speeds to determine your site’s current performance
