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Consider this a wake-up call to Demon 170 owners claiming their car is worth double MSRP
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- An SRT Demon 170 owner turned down a $159,366 offer at auction last year.
- This time, the same car sold for just $130,125, proving its decline in value.
- The sale is proof that some cars, like the Demon 170, aren’t as collectible anymore.
There’s something about collectible cars that drives enthusiasts to stash them away like precious gems. Whether they’re hoping for a hefty profit years down the line or just trying to protect their shiny investments from the evils of everyday life, some owners barely put any miles on their prized machines.
Sometimes, this approach works. Other times, well, not so much. And this story? Definitely the latter. In fact, someone just watched their Dodge Challenger Demon 170 lose at least $29,241 in value over the course of a year.
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Technically, this is a private party sale, so it’s unclear how much the original owner paid for the car. They likely paid a hefty markup to get it new, as some dealers were asking for double MSRP or even more.
Whatever the seller paid, even if it was MSRP, we know he lost out on a lot of cash because this same Demon was offered in May of 2024, but it failed to sell despite a high bid of $159,366. Keep in mind that the MSRP on this specific example is $121,343. Despite that, the high bid wasn’t enough, so they held onto it for another year.
A New Sale, A New Loss
Now, it just sold for “only” $130,125. It’s not as if the seller enjoyed the car over that time, either. It has nine miles on the odometer, up from eight a year ago. That seller probably wishes their dealer marked it up too high for them to afford it when new. That was the sentiment one commenter had.
“The Dodge dealers in my area did me a favor having no interest in selling me a Demon 170 for the $50,000 over window sticker I offered when they first came out,” they said. It certainly saved that person cash in terms of value.
Look, there’s no question that the Demon 170 is a special car. Its 1,025 horsepower (764 kW) engine and drag-strip capability are incredibly rare for a production car. The ability to steadily exchange hands at prices over MSRP is a testament to that.
On the flip side, it’s clear based on this and several other sales that this isn’t the ultimate collectible. A look at the plot of Demon sales on Bring A Trailer shows a clear downward trend since mid-2022.
A Lesson in Timing
That said, many in the comment section in the initial auction seemed to have known what was coming. “Should of took the money…,” said one. “Won’t see a number that high for this car again anytime soon,” said another. They were certainly right and now the seller is $29,241 (possibly lots more) short of what they could’ve had.
So, the moral of the story? If you’re planning to buy a collectible car in the hopes of watching it appreciate over time, maybe hold off on the champagne toast just yet. A year down the road, you might find yourself on the losing end of a deal, just like this Demon 170 owner.
Credit: Bring A Trailer
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