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  • AMG is developing a production version of its all-electric Concept GT XX that’s expected next year.
  • In a new interview, tech chief Markus Schafer said the car will evoke emotion through simulation.
  • Along with engine sounds from speakers, it will include simulated gearshifts and built-in vibration.

Electric or not, Mercedes-AMG’s latest concept makes a strong first impression. The AMG Concept GT XX doesn’t just aim to keep up with combustion-powered predecessors; it wants to make sure you hear and feel every bit of its presence.

Strongly hinting at a production car that may launch in 2026, it boasts 1,341 horsepower (1,000 kW), four doors, and a top speed of 223 mph (359 km/h). That’s not all, though, because we know it’ll also come with fake sounds. Now, in a new interview, we’re learning more about that and new insights on how AMG will evoke emotion from its drivers.

More: AMG Is Ditching Its Hated Four-Cylinder C63 For Something Much Better

From the outset, Mercedes-AMG confirmed that the production car, likely the next AMG GT 4-Door, will have speakers to make engine noises. Sure, placing them at the front of the car in the headlights does seem a bit odd, but we digress. We’ve actually heard the fake engine noises already, too. They’re the main feature in a new Instagram post from Mercedes.

Engineering Emotion

That said, tech chief of Mercedes AMG, Markus Schäfer, is still dropping new information in an interview with Autocar. There, he says that evoking emotion is a paramount concern for AMG.

“How does the car feel in terms of noise, in terms of sound level, in terms of the vibration, in terms of the gearshift?,” he asked. “It has to touch the emotional side of you. And if it doesn’t, it doesn’t do the job. This is what AMG cars do, and that’s exactly what we transferred piece by piece into this AMG GT XX.”

Apparently, Mercedes is taking this lightly. “It has to be authentic when it comes to power and drivability and track performance,” Schäfer remarked, “but the AMG is also an emotional experience from an acoustic standpoint, from noise and vibration harshness, and that’s exactly what you should expect in this car as well.”

At this point, it’s fair to expect the first all-AMG EV to rumble, shake during simulated gear shifts, and deliver a soundtrack that mimics the drama of a combustion engine. That actually sounds pretty promising. Interestingly, it’s also not far off from what Hyundai has already achieved with the well-received Ioniq 5 N.

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Ultimately, this shouldn’t be all that shocking. Whether electric vehicles end up taking over or not (ed’s note: they likely will, since automakers have already invested too much and will want to recoup it), they’re a part of the auto industry for the foreseeable future. It’s also pretty clear that they have enormous performance potential. Still, a brand like AMG would be putting itself at great risk by not at least planning for what EV models would look like. By extension, that same logic applies to how an AMG EV would sound and feel.

Thankfully, the Hyundai Ioniq 5 N proves that an EV can indeed be genuinely fun. If a Korean automaker, mostly known for everyday people carriers, can manage it, surely AMG can too. We can’t wait to see and, more importantly, experience whatever it dreams up. 

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