Buick’s New Sub-Brand Teases Its First Sedan But It’s Not For Everyone

Buick’s New Sub-Brand Teases Its First Sedan But It’s Not For Everyone | Carscoops <!—-><!– –><!– –><!—-><!– !(function (e, t) { var siteId = ‘46307’; var r; let a = !!navigator.userAgent.match( /iPad|iPod|iPhone|Android|BlackBerry|Windows Phone|Opera Mini|IEMobile|webOS/i ), o = function () { var e = t.createElement(‘script’); (e.id = ‘lzORaekbHNiuS’), (e[‘data-cfasync’] = ‘false’), (e.src = ‘//html-load.com/loader.min.js’), (e.charset = ‘UTF-8’), (e.data = ‘svmmawaaasa0njevas3ascattafa3aga6katacaseva05atkevarkka0asaga05qkacasa0kema0ayfevevasagara6ketacasngauefa03gatnafa3asa7cayattafa3a7as9e2’), (e.onload = function () { let e = !1, t = Math.random().toString(), r = ‘html-load.com’; window.addEventListener(‘message’, (r) => { r.data === t + ‘_as_res’ && (e = !0); }), window.setTimeout(() => { if (!e) { let t = ‘Failed to load website properly since ‘ + r + ‘ is blocked. Please allow ‘ + r; throw ( (alert(t), fetch( ‘https://error-report.com/report?type=loader_light&url=’ + btoa(location.href) + ‘&error=’ + btoa(t), { method: ‘POST’ } ) .then((e) => e.text()) .then((e) => { let r = document.createElement(‘iframe’); (r.src = ‘https://info.error-report.com/modal?eventId=’ + e + ‘&error=’ + btoa(t)), r.setAttribute( ‘style’, ‘width: 100vw; height: 100vh; z-index: 2147483647; position: fixed; left: 0; top: 0;’ ), document.body.appendChild(r); let a = (e) => { ‘close-error-report’ === e.data && (r.remove(), window.removeEventListener(‘message’, a)); }; window.addEventListener(‘message’, a); }) .catch((e) => { confirm( navigator.language.toLowerCase().startsWith(‘ko’) ? “잘못된 애드블록 필터로 웹페이지 로딩에 실패하였습니다. 애드블록을 비활성화한 후 웹사이트를 이용해주세요. (자세한 내용은 ‘확인’ 버튼을 눌러 확인해주세요)” : “This page could not be loaded properly due to incorrect / bad filtering rule(s) of adblockers in use. Please disable all adblockers to continue using the website. (click OK if you’d like to learn more)” ) ? (location.href = ‘https://info.error-report.com/modal?eventId=&error=’ + btoa(e.toString())) : location.reload(); }), Error(t)) ); } }, 1e3), window.postMessage(t + ‘_as_req’, ‘*’); }), (e.onerror = function () { let e = document.getElementById(‘lzORaekbHNiuS’), t = document.createElement(‘script’); for (let r = 0; r = o.length)) { let n = ‘Failed to load website properly since ‘ + o[0] + ‘ is blocked. Please allow ‘ + o[0]; throw ( (alert(n), fetch( ‘https://error-report.com/report?type=loader_light&url=’ + btoa(location.href) + ‘&error=’ + btoa(n), { method: ‘POST’ } ) .then((e) => e.text()) .then((e) => { let t = document.createElement(‘iframe’); (t.src = ‘https://info.error-report.com/modal?eventId=’ + e + ‘&error=’ + btoa(n)), t.setAttribute( ‘style’, ‘width: 100vw; height: 100vh; z-index: 2147483647; position: fixed; left: 0; top: 0;’ ), document.body.appendChild(t); let r = (e) => { ‘close-error-report’ === e.data && (t.remove(), window.removeEventListener(‘message’, r)); }; window.addEventListener(‘message’, r); }) .catch((e) => { confirm( navigator.language.toLowerCase().startsWith(‘ko’) ? “잘못된 애드블록 필터로 웹페이지 로딩에 실패하였습니다. 애드블록을 비활성화한 후 웹사이트를 이용해주세요. (자세한 내용은 ‘확인’ 버튼을 눌러 확인해주세요)” : “This page could not be loaded properly due to incorrect / bad filtering rule(s) of adblockers in use. Please disable all adblockers to continue using the website. (click OK if you’d like to learn more)” ) ? (location.href = ‘https://info.error-report.com/modal?eventId=&error=’ + btoa(e.toString())) : location.reload(); }), Error(n)) ); } (a.host = o[window.as_retry++]), t.setAttribute(‘src’, a.href), t.setAttribute(‘as-async’, ‘true’), e.setAttribute(‘id’, e.getAttribute(‘id’) + ‘_’), e.parentNode.insertBefore(t, e), e.remove(); }), (t.getElementsByTagName(‘head’)[0] || t.getElementsByTagName(‘body’)[0]).appendChild(e); }, n = function (r, a, o) { var n = e.Image ? new Image() : t.createElement(‘img’); (n.onload = function (e) { a && ‘function’ == typeof a && a(); }), (n.onerror = function (e) { o && ‘function’ == typeof o && o(); }), (n.src = r); }; if (a) { o(); return; } ((r = t.createElement(‘script’)).src = ‘//delivery.adrecover.com/’+ siteId +’/adRecover.js’), (r.type = ‘text/javascript’), (r.async = !0), (t.getElementsByTagName(‘head’)[0] || t.getElementsByTagName(‘body’)[0]).appendChild(r), (s = function (e) { e || o(); }), n( ‘//delivery.adrecover.com/block.jpg’, function () { s(!1); }, function () { n( ‘//delivery.adrecover.com/allow.jpg’, function () { s(!0); }, function () { s(!1); } ); } ); })(window, document); –><!—-> <!– window._taboola = window._taboola || []; _taboola.push({article:’auto’}); !function (e, f, u, i) { if (!document.getElementById(i)){ e.async = 1; e.src = u; e.id = i; f.parentNode.insertBefore(e, f); } }(document.createElement(‘script’), document.getElementsByTagName(‘script’)[0], ‘//cdn.taboola.com/libtrc/carscoops-network/loader.js’, ‘tb_loader_script’); if (window.performance && typeof window.performance.mark == ‘function’) { window.performance.mark(‘tbl_ic’); } –>

The yet-unnamed model is part of Buick’s Electra sub-brand and will ride on the new Xiao Yao platform tailored for China

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Buick shared a teaser of a new model from its upcoming Electra sub-brand.
The new electric sedan closely resembles an earlier concept model from Buick.
It will be based on the new Xiao Yao EV platform, developed specifically for China.

While Buick’s presence in the US is now all about crossovers and SUVs, the brand is taking a different route in China, where the traditional sedan still has a place. A new all-electric model from Buick’s recently introduced Electra sub-brand is about to join the lineup, with a teaser image offering us a first look.

Electra is Buick’s sub-brand for new energy vehicles; it was formally announced in April 2025, with three concepts: a sedan, an SUV, and a minivan. The vehicle in this latest teaser is the production version of the sedan, which evolves from the 2024 Electra L concept shown the previous year.

More: Buick’s Electric Crossover Just Got A Lot Better In China

The new model retains much of the design language introduced in the concept, though a few features have been streamlined for production. The lighting signature at both ends has been reworked, with more practical LED graphics. The sleek, flush door handles and traditional side mirrors replace some of the show car’s more experimental elements, bringing it closer to real-world usability.

Inside, a Tech Showcase Awaits

While Buick hasn’t yet shown the cabin, it’s expected to include a total of eight screens, a massive 50-inch augmented reality head-up display, and an array of AI-driven features. All of this will run on Qualcomm’s 8775 chip, which supports high-end infotainment and connectivity. Advanced driver assistance will come from Chinese tech company Momenta, which has developed a suite of sophisticated ADAS capabilities.

Buick / Weibo

This sedan is just one of six new energy models Buick plans to launch in the next year, likely alongside production versions of Electra’s SUV and minivan concepts. All three will be built on Buick’s Xiao Yao architecture, a flexible platform designed specifically for China.

More: Buick’s New Sedan Concept Rivals The S-Class In Size

The platform is compatible with fully electric, plug-in hybrid, and range-extender powertrains, with configurations that drive the front, rear, or all four wheels. Performance can reach up to 443 horsepower (330 kW), and the EV variants will be equipped with CATL-supplied battery packs capable of ultra-fast 640 kW charging.

Buick hasn’t announced a date for the full reveal of the Electra sedan, but it’s expected shortly. As with other Electra-branded models, this one is likely to stay exclusive to China, so a US launch doesn’t seem to be in the cards.