McDonald’s continues to capitalize on the love of its customers for the company’s goofy history. Recently, Happy Meals included McDonald’s-themed toys — such as drink machines, fryers and trays with food on them — delivered in mini-Happy Meal boxes. And the much-longed-for Snack Wraps finally returned after a viral fan campaign. Now, McDonald’s has introduced the McDonaldland Meal, which goes straight after that market of adults who have a nostalgic feeling for the Golden Arches. And it comes with a shake in colors like you’ve never seen before.
The McDonaldland Meal came out on Tuesday, and I grabbed one at my local McD. It’s not cheap — here in high-cost-of-living Seattle, the medium meal was $16.59 and the large was $18.29.
You can choose from a Quarter Pounder with cheese or a 10-piece McNugget order. It also comes with the chain’s famous french fries and your choice of drink. But the specialty drink that’s made to go with the meal is called the Mt. McDonaldland shake, and it’s a blazing blue color, topped with hot pink whipped cream.
Nostalgic characters from McDonald’s advertising are displayed on the small tins included in the meals.
Instead of a simple toy, the McDonaldland Meal comes with a 5-by-7-inch tin with one of the McDonaldland mascot characters on it. I ended up with Hamburglar, who, after Grimace, would probably have been my choice.
Tins come embossed with Hamburglar, Grimace, Ronald McDonald, Mayor McCheese, Birdie the Early Bird and the Fry Guys. Honestly, I’m not sure what anyone would do with this tin, but it was definitely a classier included item than most of the Happy Meal toys.
Inside the tin is a card with a code you can scan to explore McDonaldland online, an ID card for your particular character, two postcards and four stickers. One of my stickers said “robble robble,” the Hamburglar’s favorite saying, and one read, “Keep up! Hamburglar and I are mid-heist.” I can’t really imagine anyone putting these on their water bottle or laptop, but to each their own.
Honestly, unless McDonald’s nostalgia is your thing, I’d recommend you just stick to ordering your usual at the Golden Arches and skipping the meal. But if you just don’t get enough blue and pink food in your life — and who does? — try the Mt. McDonaldland shake once, pass it around to let your friends guess the flavor, and then go back to chocolate or another good old standard flavor.
