Kia Sets A Sales Record, But EV Numbers More Than Halved

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Sales of models like the Kia Sportage, Seltos, Telluride, and Carnival all increased last month

 https://www.carscoops.com/author/bradcarscoops-com/ 

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by Brad Anderson

2 minutes ago

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• Sales of the three-row electric EV9 collapsed 65 percent in the first month of the year.
• Kia also reported a significant drop in sales of the EV6, even after its update.
• Despite the disappointing EV numbers, Kia shifted a record 64,502 vehicles in January.

Kia has enjoyed a very strong start to the year, reporting a significant increase in sales through January. However, as is so often the case with monthly sales reports, things are a little more nuanced than they may seem, as two Kia EVs dropped in popularity rapidly.

Last month, Kia sold 674 EV9s in the United States, a worrying drop of 45 percent, and an indication of the crucial role the $7,500 federal EV tax credit played in propping up sales.

Read: Kia’s EV Sales Collapsed, Yet It Just Did Something It’s Never Done Before

Sales of the cheaper EV6 have declined even more steeply, with 540 cars sold in January versus 1,542 the same month last year. This represents a 65 percent decline and comes despite the EV6 being comprehensively updated last year.

But, overall, there’s plenty for Kia to celebrate. It shifted a total of 64,502 vehicles in the United States in January, a 13 percent increase year-over-year. Sales of several of Kia’s most popular models surged, although there were a couple that followed a similar trend to the EV6 and EV9.

Sales of the K4/Forte remain remarkably stable with 11,642 cars, slightly up on the 11,616 sold last January. Demand for the K5 rose from 4,357 units to 6,276, and sales of the Niro also jumped from 1,202 to 3,170. The Seltos also enjoyed a particularly fruitful start to the year with 5,278 sold, up from 2,840.

Kia has also reported a 7 percent increase in Telluride sales to 9,424 and a huge 60 percent surge in Carnival sales to 5,879. Things weren’t so pretty for the Soul as it dropped from 3,554 to just 1,731. Similarly, Sorento sales unexpectedly fell from 6,871 to 5,904 units.

“Building on three straight annual sales records, January’s record performance shows that Kia is not slowing down as the brand’s strategy of giving customers everything they need and more than they expect across a variety of segments and powertrains attracts more and more new customers,” Kia America vice president of sales operations Eric Watson said.

“With the all-new flagship 2027 Telluride SUV, now available with a hybrid variant, and the highly anticipated K4 hatchback arriving in showrooms soon, 2026 will once again prove the value of offering a balanced lineup to U.S. customers and we are confident that our upward trajectory will continue.”

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