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Samsung Needs to Learn a Big Lesson From Xiaomi – USA All Americans NEWS™

Samsung Needs to Learn a Big Lesson From Xiaomi

In the last week, both Samsung and Xiaomi have taken the wraps off their latest superphones, but only one of them has properly impressed me. I’ve spent weeks testing the Leica Leitzphone by Xiaomi ahead of its launch at MWC 2026 and I concluded that it’s the best camera phone I’ve ever used. I even gave it a CNET Editors’ Choice award because it has been so damn impressive — and I think Samsung should be worried. 

Samsung’s Galaxy S26 Ultra is a jack-of-all-trades phone, packing a supercharged processor, a funky privacy screen and that all-important S Pen stylus. But its cameras only saw small improvements, with a slightly larger aperture on the main and telephoto cameras being the most notable upgrades. Beyond that, it really comes down to Samsung’s various software AI tricks, like the ability to change the style of hat you’re wearing in a photo. 

Image of a Leica Xiaomi phone

The Leica Leitzphone by Xiaomi has some amazing photography skills that help it take photos that look almost as good as those I take from my actual Leica camera.

Andrew Lanxon/CNET

The Leitzphone is also among the first phones ever to use real moving lens elements in its telephoto zoom, allowing true lossless zooming rather than jumping only between specific zoom levels. It works well and a similar setup has been rumored to appear on the last few generations of Ultra, but it’s never actually happened. 

Then there’s the physical control ring around the Leitzphone’s camera, the stunning Leica colour profiles built right into the camera experience and the pristine quality of the Leica Summilux optics used in the lenses. 

The Photos I’ve Taken on Xiaomi’s Leica Phone Are Some of My Best Ever

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Image of a Leica Xiaomi phone

The Leitzphone is arguably more camera than it is phone.

Andrew Lanxon/CNET

As such Samsung risks losing out on the huge number of photographers and content creators (both professional and amateur alike) who are instead going to be looking at rivals like Xiaomi for products that can live up to their imaging demands. 

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