AT&T has introduced new unlimited phone plans that represent a price cut for existing customers. The AT&T Value 2.0 and AT&T Extra 2.0 plans are straight-up cheaper than the plans they replace, while the AT&T Premium 2.0 plan costs more than its predecessor — but new rate increases to legacy plans that go into effect in April make it more affordable, too.
These plans replace the AT&T Value Plus VL, Unlimited Extra EL and Unlimited Premium PL plans. However, the carrier also removed its Unlimited Starter SL plan, which served as the entry-level plan (you had to know where to look to find the limited, but cheaper, Value Plus VL plan).
If you’re looking to upgrade your existing AT&T plan, shopping for a new provider or looking to compare carriers, keep in mind that AT&T plans let each person on an account have their own plan. So you might set up a package where one person has the Premium 2.0 plan for unthrottled 5G speeds and another, such as a child, is set up with the Value 2.0 plan to save money.
Also, if you’re on a current AT&T plan, you won’t be automatically moved to one of the new plans. If you do want to make the jump, you’ll incur a line activation fee of up to $50. And keep in mind that the pricing below is the AutoPay amount; carriers provide a discount (usually $10) if you sign up for automatic payments.
One nice change is that the new plans are priced with round numbers. For example, the Value Plus VL plan was priced at $50.99 for one line, and the Value 2.0 plan is $50 (in comparisons below, I’ve rounded up the old prices to full-dollar amounts). Taxes and fees get added on top of that, so you’ll never see a round-number bill, but I’d like to think it’s a quiet acknowledgement that pricing things one penny below a larger number is insulting to customers.
Let’s dig into the details.
