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Hybrid sales were up 99%, but even high gas prices couldn’t get people to buy EVs
4 hours ago
Kia had a record-breaking August as Americans bought 83,793 vehicles.
Six different models set a new monthly sales record including the Telluride.
Hybrid sales were up 99%, thanks to gas prices above $4 per gallon nationally.
Kia’s stellar year continues as the brand has set a new August sales record in the United States. Dealers moved 83,793 vehicles last month, which was 786 more than a year ago.
The brand didn’t just break one record either as the K4, K5, Carnival, Seltos, Sportage, and Telluride all posted their best August in history. Kia also noted hybrid sales were up 99%, which can largely be credited to high gas prices caused by the war in Iran.
While consumers embraced hybrids to save at the pump, gas prices weren’t high enough to get them to switch to EVs. Sales of the EV6 tumbled 60% to 712 units, while the larger EV9 fell 33% to 1,789.
The big winner last month was the Sportage as Americans snapped up 18,723 of them. This was a slight increase from a year ago, but sales are up nearly 8.5% year-to-date.
The Sportage was followed by the affordable K4 (12,881) and Telluride (12,693). The latter was recently redesigned and consumers appear to be digging it as sales are up 16.7% year-to-date. This was undoubtedly aided by the introduction of a hybrid variant with its recent redesign.
Speaking of redesigned models, the 2027 Seltos appears to be off to a strong start as August sales surged 65.3% to 9,214 units. The classier crossover starts at $24,990 and will be followed by a hybrid variant later this year.
It’s also worth noting Kia was able to set a new monthly sales record despite the elimination of the Soul. That model found 5,548 buyers in August of 2025, while last month’s sales fell to zero.
Kia also has a few things to look forward to including the facelifted Niro and all-new EV3. The latter found six early adopters last month and should generate some interest thanks to a starting price of $29,890.
