Tag: BMW iX

Reserve Your BMW iX Electric SUV Build Slot For Just A Few Hundred Dollars In Australia

BMW has opened up the digital reservation book for the iX, its new flagship electric SUV, in Australia. In return for AU$500 (US$372), customers can reserve a build slot on a first come, first served basis. Full pricing and specification details will be announced in mid-2021, and deliveries will commence in the fourth quarter of […]

Read More

There’s A Reason Academy Award Winner Christoph Waltz Loves The BMW iX

Two-time Academy Award Winner Christoph Waltz got the chance to film a promotional video for the BMW iX alongside BMW chairman Oliver Zipse. The Hollywood actor, who won Oscars for his performance in Inglorious Basterds (2009) and Django Unchained (2012), has taken on the position of “Co-Creator” at BMW, a partnership that kicks off with […]

Read More

BMW’s Attempt To Patronize Critics Of The New iX With “OK, Boomer” Is A Very Risky Move

It’s safe to assume that BMW was expecting some negative feedback when they revealed the controversial iX but the carmaker’s decision to base their marketing campaign, called “What’s your reason not to change?”, on these criticisms is one bold move, to put it politely. The German carmaker went as far as using the “Ok Boomer” […]

Read More