Tag: category-/Business & Industrial/Business Services

Albert Technologies raises $18 million for AI platform that automates marketing campaigns

In case you missed the memo, artificial intelligence (AI) is now encroaching into just about every facet of our lives, from recruitment and cybersecurity to ecommerce and even reputation management. But creativity is one of the last remaining vestiges of human endeavor that is safe from the bony claws of algorithmic automation… for how long, […]

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Automation Everywhere raises $250 million to make business processes self-running

Automation Anywhere (formerly Tethys Solutions), a San Jose, California-based robotic process automation (RPA) startup, today announced that it has raised $250 million in a funding round led by New Enterprise Associates and Goldman Sachs. “With this investment, we are poised to extend our leadership in the multibillion-dollar RPA market,” CFO Clyde Hosein said in a […]

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Trax raises $125 million to bring computer vision insights to retailers’ shelves

Trax, a computer vision platform that gives retailers insights into what’s happening on their store shelves, has raised $125 million in a series E round of funding led by Chinese investment firm Boyu Capital. Somewhat oddly, U.K.-based media publisher DC Thomson also participated in the investment round. Founded in 2010, Singapore-based Trax helps digitize store […]

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Signal Media raises $16 million to grow its AI-powered reputation management platform

Signal Media, a reputation management platform that uses artificial intelligence (AI) to scour myriad news and data sources to derive insights, has closed a $16 million round of funding led by GMG Ventures, which was recently launched by the parent company of the U.K.’s Guardian newspaper. Other investors include MMC Ventures, Frontline, Hearts Ventures, Reed […]

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Google retires DoubleClick and AdWords brands, launches Google Ads

(Reuters) — Alphabet’s Google announced on Wednesday the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to streamline entry points for advertisers and ad sellers. Google executives said its fees are not changing, and no services are merging. The company will retain the AdSense and AdMob brands for ad sales technologies […]

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The Trade Desk brings AI to adtech to optimize online media buys

AI continues to work its way into all aspects of marketing, advertising, and the myriad technologies that help us attract new clients. When it comes to working out trends, figuring out the best time to react, and conducting repeatable tasks, artificial intelligence trumps humans every time. A company that manages display, social, mobile, and video […]

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GBG Unites Five of the Best Location Intelligence Services to Create One Global Solution: Introducing Loqate!

Introducing Loqate! WORCESTER, England–(BUSINESS WIRE)–June 25, 2018– GBG, the global specialist in identity data intelligence, today announced the unification of its five existing location intelligence businesses – PCA Predict, GBG Loqate, Everything Location, Addressy and GBG Matchcode360 – to create a single, world-leading brand in location intelligence – Loqate, a GBG solution. According to upcoming […]

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Narrativ’s SmartLinks platform monetizes product links with the help of AI

As Facebook’s algorithmic News Feed changes depress referral traffic and advertising continues on a slow decline, publishers are pursuing out-of-the-box strategies to make up for revenue shortfalls. The New York Times, for example, is trying to entice would-be subscribers with expanded digital food and crossword puzzle sections. And BuzzFeed, building on its past product development […]

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Xineoh offers AI that predicts customer behavior with scary accuracy

Artificial intelligence has been shaking up the marketing world for the last few years, helping automate menial, repetitive tasks, inform better creative decisions, and predict revenue projections. But many of the tools available for that latter category, namely, predictive analytics, have a less-than-stellar accuracy rate. South Africa-based Xineoh has developed a platform for predicting customer […]

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Brex launches credit card for startups, raises $57 million from Y Combinator, PayPal founders, others

A fledgling fintech startup is today lifting the lid on a new credit card product specifically for startups, along with the announcement of $57 million in funding from some major figures in the technology and financial worlds. Founded out of San Francisco in 2017, Brex is a Y Combinator alum that’s setting out to reimagine the […]

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Marketing-driven revenue from mobile apps has grown 80% since 2016

Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer and Facebook. The report cites an increasingly competitive market and dwindling rates of retention — the ability for an app to hang onto users — as having pushed app marketers to […]

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Google reboots advertising tools to give users more control over their data

Facing growing questions about how personal data is used to target advertising, Google today announced a series of updates to its advertising tools designed to help users better understand why they see certain ads and help them control the experience. In a blog post, Google product manager Philippe de Lurand Pierre-Paul said that while the […]

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Influential raises $12 million for AI-based influencer matchmaking platform

Influential has launched raised $12 million to expand its Social Intelligence platform to find influencers for brands with the help of artificial intelligence. The idea is to match influencers with brands who want to team up with the hottest social media attractions. Using IBM’s Watson AI tech, Influential wants to make influencer marketing reach scale on […]

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Road Scholar Selects Tinyclues for AI-Driven Marketing Campaigns

NEW YORK–(BUSINESS WIRE)–June 12, 2018– Tinyclues, provider of a leading AI-first Marketing Campaign Intelligence solution, today announced Road Scholar as a new customer, reinforcing its presence in the United States. Road Scholar is an American not-for-profit educational travel organization for adults. Every year, more than 100,000 participants experience Road Scholar’s educational travel adventures. This leading […]

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Video platform Yeay partners with WOM to monetize peer-to-peer recommendations

Organic reach still trumps paid user acquisition. And organic users bring in more potential new customers through word of mouth. Today, video commerce platform Yeay announced that it will be the first platform to partner with WOM Token — a blockchain-powered word-of-mouth advertising system — to give people a new way to monetize their content. The WOM […]

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See inside Sprint’s AI-powered customer strategy (VB Live)

AI-powered retail applications are going from nice-to-have to necessity for higher sales and bigger bottom lines. Join Sprint’s Chief Digital Officer, eBay’s Chief Marketing Officer, North America, and others to learn how retail organizations are using AI to find customers, seize customer journey opportunities, and more at this VB Live event. Register right here for […]

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CardLinx Releases New Data Highlighting Growth for AI Driven O2O Commerce

CardLinx AI Commerce Forums Launched in the United States, China and Japan for 2018 Forum Keynote Speakers Feature Mastercard, Microsoft, Sumitomo Mitsui Card Company SAN FRANCISCO–(BUSINESS WIRE)–June 7, 2018– The CardLinx Association today released new data from the 2018 Card-Linking and O2O Industry Annual Survey and announced new groundbreaking artificial intelligence (AI) commerce forums in the USA, […]

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Okta Continues Expansion of U.S. and European Operations

Identity leader announces new, expanded offices to grow go-to-market and engineering teams, and further focus on customer success SAN FRANCISCO–(BUSINESS WIRE)–June 6, 2018– Okta, Inc. (NASDAQ:OKTA), the leading independent provider of identity for the enterprise, today announced the continued expansion of its U.S. and European operations with new offices in Washington, D.C., Paris and Stockholm. […]

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Xsolla opens one-stop shop for game developers to monetize and grow globally

Digital payments company Xsolla is expanding to become a one-stop-shop for game developers to create, monetize, and scale the growth of video games worldwide. The Los Angeles company will launch its new product suite next week at the Electronic Entertainment Expo (E3) in Los Angeles next week. Xsolla’s existing Pay Station payments product will now be bundled […]

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TGI Friday’s AI-powered marketing drives $150 million (with virtual bartenders and more)

Restaurant chain TGI Fridays has used AI to double its off-premise business over the last year — and is seeing such fast growth that the company has struggled to keep up. Sherif Mityas, TGI Fridays’ chief experience officer, said the company’s off-premise business — or business that comes from customers that engage with it outside of its […]

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How Capital One boosts B2B sales with AI (VB Live)

Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.  Join speakers from Capital One, Yelp, SurveyMonkey, and TopBots to learn how to use AI to sell B2B smarter and harder at this VB Live event. Register here for free. […]

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Clutch Loyalty is Now Available on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Mid-market customers can now benefit from a fully integrated loyalty solution PHILADELPHIA–(BUSINESS WIRE)–June 5, 2018– Clutch today announced it has launched Clutch Loyalty on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Clutch’s new app powers customizable loyalty programs that can be created and managed right […]

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