Tag: influencer marketing

Baron Corbin — ‘fired TGI Friday manager’ — and other successful influencer strategies (VB Live)

Consumers can smell “targeted advertising” from a mile away, but they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow. To learn how to tap social media stars to help create brand buy-in, create meaningful connections, and more, don’t miss this VB Live […]

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Kim Kardashian Is the ‘Riskiest’ Celebrity Endorser for Fashion and Retail Brands

A new report finds Versace has the worst celebrity strategy, and partnering with Kendall Jenner and Hailey Baldwin can negatively impact a brand. Kim Kardashian West at Beautycon LA 2018. Photo: David Livingston/Getty Images It’s no surprise that advertisements are heavily relied upon by the fashion and retail industry, which spends the most on advertising […]

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ICYMI: Madewell’s Latest Lookbook, Influencer Backlash & The 2019 Pirelli Calendar

A must-read roundup of our most popular stories of the week. You’re welcome. Sure, we’re all glued to our phones/tablets/laptops/watches that barely tell time, but even the best of us miss out on some important #content from time to time. That’s why, in case you missed it, we’ve rounded up our most popular stories of […]

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You Can Now Book Influencer-Approved Vacations Straight Through Their Posts

Social media shopping app LIKEtoKNOW.it is capitalizing on consumers’ desire for the wanderlust lifestyle with its new #LTKgetaway series. Photo: @sassyredlipstick/Instagram If your Instagram feed has led you to believe that influencers spend more time on vacation in some exotic locale than they do at their flawlessly decorated homes, you’re not alone — or incorrect. Labels […]

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Can Mass Influencer Marketing Backfire for Brands?

When the same “It” item is seeded to hundreds of Instagram stars, there’s a danger that oversaturation can decrease consumers’ desire. When I dropped by the Dior showroom in Paris back in February, a swarm of international buyers and editors had formed around one particular accessory on display: the Saddle Bag. Following its debut in […]

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The 17 Items You Need to Dress like a Professional Instagram Influencer This Summer

You don’t actually need to be on a fancy brand-sponsored trip to look like you are. Photo: @revolve/Instagram  Instagram’s brightest stars have spent the summer splayed out on picturesque beaches, enjoying the fruits of their massive followings, while the rest of us mindlessly scroll through their portrait mode snapshots during the occasional free moments at […]

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AdHive launches AI-powered platform to promote ICOs

Regardless of the buzz around ICOs and other blockchain token generation events, one thing remains true. If you want people to invest in your project and hit your targets, you need to attract a large community. AI-controlled influencer marketing platform AdHive today announced an ICO-focused marketing solution designed specifically for this purpose. The product itself is […]

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Influential raises $12 million for AI-based influencer matchmaking platform

Influential has launched raised $12 million to expand its Social Intelligence platform to find influencers for brands with the help of artificial intelligence. The idea is to match influencers with brands who want to team up with the hottest social media attractions. Using IBM’s Watson AI tech, Influential wants to make influencer marketing reach scale on […]

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Video platform Yeay partners with WOM to monetize peer-to-peer recommendations

Organic reach still trumps paid user acquisition. And organic users bring in more potential new customers through word of mouth. Today, video commerce platform Yeay announced that it will be the first platform to partner with WOM Token — a blockchain-powered word-of-mouth advertising system — to give people a new way to monetize their content. The WOM […]

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