Consumers can smell “targeted advertising” from a mile away, but they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow. To learn how to tap social media stars to help create brand buy-in, create meaningful connections, and more, don’t miss this VB Live […]
Read MoreA new report finds Versace has the worst celebrity strategy, and partnering with Kendall Jenner and Hailey Baldwin can negatively impact a brand. Kim Kardashian West at Beautycon LA 2018. Photo: David Livingston/Getty Images It’s no surprise that advertisements are heavily relied upon by the fashion and retail industry, which spends the most on advertising […]
Read MoreA must-read roundup of our most popular stories of the week. You’re welcome. Sure, we’re all glued to our phones/tablets/laptops/watches that barely tell time, but even the best of us miss out on some important #content from time to time. That’s why, in case you missed it, we’ve rounded up our most popular stories of […]
Read MoreSocial media shopping app LIKEtoKNOW.it is capitalizing on consumers’ desire for the wanderlust lifestyle with its new #LTKgetaway series. Photo: @sassyredlipstick/Instagram If your Instagram feed has led you to believe that influencers spend more time on vacation in some exotic locale than they do at their flawlessly decorated homes, you’re not alone — or incorrect. Labels […]
Read MoreWhen the same “It” item is seeded to hundreds of Instagram stars, there’s a danger that oversaturation can decrease consumers’ desire. When I dropped by the Dior showroom in Paris back in February, a swarm of international buyers and editors had formed around one particular accessory on display: the Saddle Bag. Following its debut in […]
Read MoreYou don’t actually need to be on a fancy brand-sponsored trip to look like you are. Photo: @revolve/Instagram Instagram’s brightest stars have spent the summer splayed out on picturesque beaches, enjoying the fruits of their massive followings, while the rest of us mindlessly scroll through their portrait mode snapshots during the occasional free moments at […]
Read MoreRegardless of the buzz around ICOs and other blockchain token generation events, one thing remains true. If you want people to invest in your project and hit your targets, you need to attract a large community. AI-controlled influencer marketing platform AdHive today announced an ICO-focused marketing solution designed specifically for this purpose. The product itself is […]
Read MoreInfluential has launched raised $12 million to expand its Social Intelligence platform to find influencers for brands with the help of artificial intelligence. The idea is to match influencers with brands who want to team up with the hottest social media attractions. Using IBM’s Watson AI tech, Influential wants to make influencer marketing reach scale on […]
Read MoreOrganic reach still trumps paid user acquisition. And organic users bring in more potential new customers through word of mouth. Today, video commerce platform Yeay announced that it will be the first platform to partner with WOM Token — a blockchain-powered word-of-mouth advertising system — to give people a new way to monetize their content. The WOM […]
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