Tag: Marketing and SEO

Data shows people want serious long-form content — and brands need to take note

You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a new generation. Seeing this, you might […]

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How to engage with influencers on Twitter for you brand

I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough. Credit: Google Trends However, have you ever wondered why? Because people trust the opinions and recommendations of these thought […]

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Inside Amazon’s plan to dominate advertising business in 2019

Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest target: the advertising industry. To thrust its way into a sector that is overwhelmingly controlled […]

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Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era

Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will vanish now that GDPR is in effect, right? Don’t panic yet — third-party data isn’t going anywhere. Data collected without GDPR-level consent will become obsolete, but the practice of acquiring data from outside sources is here to […]

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