Tag: Marketing

Blockchain marketing tech landscape grows 13x in 18 months

Like the Internet, social media, and mobile before, blockchain technologies represent a significant opportunity for enterprise marketers to reduce the cost of marketing operations, create more unique customer experiences, build improved customer relationships, and reduce corporate risk. We’ve been tracking the landscape of companies emerging to disrupt marketing with blockchain […]

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Machine love: 4 ways AI is helping humans on Valentine’s Day

It’s Valentine’s Day — the holiday on which couples profess their love for one another by gifting chocolates and roses, sharing candlelit meals, and basking together in the glow of a fire (or television). If you’re hitched and somehow procrastinated until now, not to worry — fortunately, artificial intelligence (AI) […]

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Walmart will set up VR-enhanced DreamWorks gift shops in parking lots

Walmart’s cavernous stores apparently aren’t large enough to hold the Hidden World in DreamWorks’ latest How to Train Your Dragon film. Instead, the retailer announced today that it will use its parking lots to host free five-minute VR dragon riding experiences — and the expected significant lines of people — […]

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Affinity raises $26.5 million to manage relationships with machine learning

Relationships are a tricky thing — and particularly fraught in the enterprise world, where the right connection or second-degree contact can make the difference in a high-stakes deal. That’s why almost five years ago, Stanford grads Ray Zhou and Shubham Goel cofounded Affinity, a San Francisco startup developing what they […]

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Digital kids platform SuperAwesome raises $13 million for ad-based video platform

SuperAwesome, which makes internet content safe for viewing by kids, has raised a $13 million round of financing led by Harbert European Growth Capital. SuperAwesome’s ‘kidtech’ infrastructure is used by hundreds of kids companies, such as Mattel, Disney, Hasbro, and Lego to enable kid-safe content, advertising, and other digital services. The company […]

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What happens to Apple’s stores when Angela Ahrendts leaves?

When Apple announced yesterday that Deirdre O’Brien will become its Senior Vice President of Retail and People, it focused on the positive side of a fairly shocking revelation — the company’s much-admired retail chief Angela Ahrendts is leaving after only five years. Having covered Apple for a long time, I found […]

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French regulator orders Google to review search ads policies

(Reuters) — France’s competition regulator on Thursday ordered Alphabet’s Google to review its policies and procedures for blocking certain ads, saying that its actions against French firm Amadeus may have been anti-competitive. Google said it was reviewing the regulator’s order, made in a preliminary injunction. The dominant search engine in […]

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Contentsquare raises $60 million to help brands track how users interact with their apps and websites

Contentsquare, an analytics platform that gives brands insights into how users are interacting with their websites and apps, has raised $60 million in a series C round of funding led by Eurazeo, with participation from all previous investors, including Highland Europe, Canaan, and H14. Founded out of Paris in 2012, Contentsquare […]

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How to win at marketing in 2019: Human-centered design led by AI

Ocean Spray Cranberry company has always used a human touch when interpreting data about its customers. The company developed its wildly popular Craisins product after discovering that only 38 percent of U.S. consumers were eating or drinking cranberries but around 60 percent of Americans like dried fruit. When social media […]

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Obo launches with $8.2 million to help companies get products right the first time

The “move fast and break things” mantra embodied by Facebook’s rise to world dominance is one many startups try to adopt. The general idea is this: Develop your product quickly, get it out there, and keep on iterating. It’s about taking risks rather than playing it safe, and learning from […]

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The enterprise AI conundrum: Build or buy? (VB Live)

It’s do or die time: enterprises are sacrificing competitive advantage without AI. And the first challenge is, build or buy? Learn from experts in the trenches how to identify business needs and get started in the most cost-effective, profitable way when you register for this VB Live event! Register here […]

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eBay proves a company isn’t always bigger than the sum of its parts

For many companies, the whole is bigger than the sum of its parts. If YouTube were an independent business on the stock exchange, it could be bigger than many other public companies, with some tentative figures pegging its potential value at more than $100 billion. However, as a fully integrated […]

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Deal: Get certified as a social media marketing specialist for just $20

More than two-thirds of the U.S. population has a profile on at least one social networking site. You might have even found yourself on this page via clicking on a tweet. Social media marketing is fast becoming the best way to reach customers. It’s how politicians win elections, and how businesses reach new customers. More […]

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AI project matches brands with relevant Instagram influencers

In some circles, the mere mention of the word “influencer” is enough to elicit groans of protest. True, folks like Kylie Jenner, Kim Kardashian, Felix Kjellberg (i.e., YouTube’s PewDiePie), and others with outsized social media presences might not have spotless reputations, but they’re pretty effective at peddling merchandise to their legions of […]

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Want your sales teams to always be closing? Adopt AI (VB Live)

Artificial intelligence can increase your leads and appointments by 50 percent, reduce costs up to 60 percent, cut call time up to 70 percent, and slash admin work by 40 percent. So why aren’t your sales teams totally AI-enabled? Learn more about how AI can help your salespeople take back […]

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Facebook to bring stricter ads rules to countries with big votes in 2019

(Reuters) — Facebook told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before significant votes in the next few months. As the largest social media service in nearly every big country, […]

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Automattic announces Newspack, a next-gen news publishing platform backed by Google

WordPress.com parent Automattic has announced a new publishing platform for news sites, designed to help small to medium-sized publications generate more revenue. The initiative, which is called Newspack by WordPress.com, is launching in partnership with News Revenue Hub and Spirited Media. Interestingly, Newspack is backed by $2.4 million in funding from […]

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3 tech companies whose terrible 2018 you missed: Snap, Yelp, and IBM

So much went so spectacularly wrong in so many ways for tech companies in 2018 that it was hard to keep track of all the horror shows. Some fails were so epic — like those of Facebook, Twitter, Google, and Tesla — that they deserve their own postmortem. But these […]

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Facebook donates $1 million to support Wikipedia

Technology giants heavily rely on Wikipedia’s extensive database to source information for their platforms. So it is only fair that they show interest in the long-term sustainability of the online encyclopedia. This week, Facebook made its support official. The Wikimedia Foundation announced late Thursday that Facebook has contributed $1 million […]

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