Acura Turns “Beat That” Commercial Into Video Game Featuring Its Finest Cars

Remember Acura’s “Beat That!” commercial that’s part of the automaker’s latest “Less Talk, More Drive” campaign?

If you don’t, it’s no biggie because you can watch it in the video embedded below – unless you want to be in it. That’s right, Honda’s luxury brand wants to make sure the ad sticks with the public so it has turned it into a video game.

Acura promotes it as the first mobile racing game spanning 30 years of gaming styles, as each level takes players back to the time when the car debuted. As the game progresses, so do the years featured in the graphic treatments and music.

See Also: Acura Type S Concept Is A Sensuous Preview Of The Upcoming TLX Type S

1998 Acura Integra Type R appears in Level 2 of the game

The “Beat That” game allows you to race against the clock in iconic models including the original NSX, Integra Type R, ARX-05 race car and the new Type S Concept.

Free to play on desktop and mobile devices, as well as on the Facebook Instant Games platform, the game takes players to six unique tracks in one of six Acura vehicles featured in the “Less Talk, More Drive” TV spot. Each track represents an iconic era of gaming, from the popular 8-bit style of the ’80s and ’90s, to more photo-realistic environments of modern gaming.

Level 5 features the 2020 Acura NSX

Needless to say, each Acura vehicle offers its unique driving character and performance, covering an era that starts with the 1991 NSX and ends with the 2019 Type S Concept. Here’s a breakdown of the game’s levels.

Level 1: 1991 Acura NSX – 8-bit Beach
Level 2: 1998 Acura Integra Type R – Warehouse Complex
Level 3: 2020 Acura RDX A-Spec – Snowy Summit
Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
Level 5: 2020 Acura NSX – Super Skyway
Level 6: Acura Type S Concept – Cyber Tunnel

Progressing through the game is pretty straightforward, as beating a specific lap time unlocks the next level of the game. Once a player completes a lap, they can challenge a friend to “Beat That”, by posting a quicker lap time. You can check the game for yourself at this link.

[embedded content]

more photos…

Leave a Reply