Alfa Romeo USA has released a new commercial for the 2020 Giulia sedan and 2020 Stelvio SUV.
The new ad campaign is called “Control” and has launched across select broadcast and cable television networks, digital streaming and online video placements. Featuring voice-over by actor Alexander Skarsgård, who appeared in the Alfa Romeo “Type A” campaign earlier this year, the spot features the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio performance variants.
“For Alfa Romeo, the driver is always at the center,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America.
“This driver-centered focus, highlighted by the new campaign, is enhanced by Alfa Romeo’s updated cockpits featuring premium appointments, a standard 8.8-inch center touchscreen display, state-of-the-art connectivity and available level II autonomous driving capability, offering our customers more options, ‘control’ and an exhilarating driving experience,” Alfa Romeo‘s boss added.
In the video, the Giulia and Stelvio perform choreographed stunts, with the long-exposure technique creating light trail visuals that replicate the design of the Alfa Romeo ‘Scudetto’ grille, as well as the logos of the brand and the four-leaf clover. Fittingly, the song in the spot is called “Control” and is authored by Emmit Fenn.
For the 2020 model year, both the Alfa Romeo Giulia and Stelvio received interior and technology updates, including enhanced driver touch points, a new 8.8-inch infotainment system, and new driver assistance systems. Nothing changed under the hood, with base models featuring the same 280 HP 2.0-liter turbo-four engine while the Quadrifoglio variants carry on with the 505 HP 2.9-liter twin-turbo V6.