It Took Lexus 30 Years To Sell 1 Million Cars In Europe

Lexus’ European division has reported 1 million vehicles sold locally since its introduction in 1990.

The milestone was recorded last month, 30 years after the brand launched in the Old Continent with a single model, the LS 400, which accounted for 1,158 sales that year.

“It may have been a modest beginning, but it signaled the start of a transformation of the premium car market, with the LS redefining what a luxury car should be in terms of performance, efficiency and advanced equipment features”, the automaker notes.

Read Also: Lexus Posts Double Digit Global Sales Gains For 2019

Lexus’ best-seller was the RX, which in the mid-2000s was the world’s first hybrid luxury SUV, with 289,284 units, followed by the IS with 202,210 cars and the NX with 155,366 examples delivered.

Toyota’s luxury car brand also sold 97,637 CTs, and 74,998, 58,234 and 39,059 units of the GS, LX and LS respectively. The LFA supercar, which was put together at the Motomachi plant in Japan between 2010 and 2012, accounted for 38 units.

Of the 1 million vehicles put on Europe’s roads over the last three decades by Lexus, 45 percent were hybrids. By comparison, 96 percent of the company’s sales in Western Europe today are electrified cars, and the percentage grows to 99.7 percent in the United Kingdom, which contributed to more than a quarter of the brand’s overall sales in Western Europe.

Lexus Europe’s Western markets include European Union countries, the UK, Norway, Iceland and Switzerland, whereas the Eastern markets count the Caucasus region, Russia, Ukraine, Kazakhstan, Turkey and Israel.

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