Tag: Acura NSX

Acura Turns “Beat That” Commercial Into Video Game Featuring Its Finest Cars

Remember Acura’s “Beat That!” commercial that’s part of the automaker’s latest “Less Talk, More Drive” campaign? If you don’t, it’s no biggie because you can watch it in the video embedded below – unless you want to be in it. That’s right, Honda’s luxury brand wants to make sure the ad sticks with the public […]

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From Copycats To Collectibles: Kaizen And The Rise Of The Japanese Auto Industry

This year’s Pebble Beach Concours d’Elegance invited, for the second time, a historical appointment of Japanese cars. Many of the vehicles on display represent the rise of Japan’s auto industry in America, from the 1960s through the 1990s, and thus evoke strong nostalgia. It was Edward Loh, the editor in chief of MotorTrend, who had […]

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Acura Previews Sporty RDX For SEMA, Will Be Joined By Three NSXs

Acura will use the SEMA Show to introduce to a 2020 RDX A-Spec equipped with an assortment of conceptual accessories. Designed to give the crossover an aggressive look, the accessories are primarily constructed out of carbon fiber reinforced plastic. Among the components made from this lightweight material are the mirror caps, rear diffuser and door […]

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