Apple’s iPhone marked its 15th year on the market with its strongest sales ever, helping push tech giant’s sales and profits to all-time highs despite the continued spread of the pandemic and supply chain constraints.
The demand for Apple’s smartphone, which ranged from theto $1,099 iPhone 13 Pro Max, was so high during the three months ending in December, that its sales rose more than 9% to $71.6 billion. That was more than half the company’s overall revenue, which itself had risen to $123.94 billion, up double-digits from last year.
Apple CEO Tim Cook noted that the iPhone held top market share spots around the world, including the top five in the US and Australia, top four in urban China, and two of the top three in the UK.
“We knew that we had the beginnings of something fundamentally transformative,” Cook said, remarking on the iPhone’s 2007 launch in a conference call with analysts. “None of us could have predicted the incredible and meaningful impact it would have on all of our lives.”
Apple’s stock rose more than 3% to $163.73 per share, after closing regular trading roughly flat for the day. Investors pushed the company’s sharesbefore falling about 12% with broader market fluctuations.
Apple’s latest financial disclosures are just the latest sign of how the coronavirus pandemic has impacted the world economy in radically different ways. Though many businesses are struggling, our reliance on big tech appears to be fueling increased financial performance across the industry. But the success isn’t the same across all these companies.
Microsoft, which announced last week that it plans to, said its second fiscal quarter sales jumped 20%, while profits rose 21%. Netflix meanwhile, said its subscriber base grew . Crucially, the company forecasted subscriber growth far below analyst expectations, leading its stock to plummet 25% after the news.
Even Apple had a dark spot in its report. Apple CFO Luca Maestri said that continued supply chain issues cost the company more than $6 billion in sales over the holidays, something he hopes will decrease by March.
“The level of constraint will depend a lot on other companies, what will be the demand for chips from other companies and other industries. It’s difficult for us to predict, so we try to focus on the short term,” he told told Reuters in an interview Thursday.
Apple said iPad sales in particular were affected, marking an uncharacteristic drop of 14% during the holidays, amid “very significant” supply shortages despite “very strong” demand across its product line.
“Despite the supply shortages, our installed base of iPads reached a new all time high during the quarter,” Maestri said on the conference call with analysts. He added that about half the customers purchasing an iPad were new to the product.
The iPhone wasn’t Apple’s only bright spot. The company said sales of its Mac computers were also strong, rising more than 25% to nearly $10.9 billion, bolstered by newly redesigned. Apple said much of the customer demand is response to the , meant to replace the microprocessing brains that it . Cook said that’s helped bring in new customers, in addition to upgraders.
“Customer satisfaction is is off the charts,” he said.
Apple’s “wearables, home and accessories” division, like AirPods and HomePods, posted sales of more more than $14.7 billion, up more than 13%. And its services business, which include the $5 per month Apple TV Plus subscription service and new $10 per month Apple Fitness Plus, rose to more than $19.5 billion. Apple said it now counts 785 million paying subscriptions across its business lines.
All told, Apple said it notched profits of nearly $34.6 billion, up 20% from the same last year. That translates to $2.10 per share in profit, off in overall revenue, which itself was up more than 11% from the $111.44 billion reported last year. It was also enough to beat average analyst estimates, which were $1.89 per share in profits on $118.66 billion in revenue, according to surveys published by Yahoo Finance.
All that’s contributed to Apple’s cash pile, which is now more than $202 billion.