Eggo, the frozen-waffle brand that got a popularity boost from Stranger Things, wants to get grown-ups into the holiday spirit with a boozy drink. The brand invites the 21-and-over crowd to relax, kick back and enjoy their breakfast — or nightcap — with a side of spiked egg nog.
On Tuesday, food giant Kellogg’s announced the debut of Eggo Nog Appalachian Sippin’ Cream, an egg nog liqueur flavored with rum, cinnamon and nutmeg. A collaboration between Eggo and Sugarlands Distilling Co., the creation marks the waffle brand’s first entry into the adult beverage game. Eggo touts the nog as a remedy for taxed parents who feel burned out from the holidays.
Eggo’s marketing director, Joe Beauprez, served up the following sales pitch: “Paired perfectly with our Eggo Thick & Fluffy Waffles — maybe even topped with a dollop of ice cream — Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”
The drink will be available for a limited time this holiday season in select regions throughout the US. To find an Eggo Nog retailer near you, visit the Sugarlands website, where you can also check out cocktail recipes like Dirty Santa’s Nog, The Rudolph, Drunk Caramel Apple or the Peppermint White Russian.
