Elon Musk’s short reign as Chief Twit has certainly been eventful. The billionaire businessman closed on his deal to buy the social media company on Thursday and by Monday already fired top executives, revamped the home page and floated the possibility of charging for Twitter verification. Now, he’s taking to his new platform to ask his followers if he should bring back Vine, the short video service Twitter purchased in 2012 and shut down in 2017.
In a Sunday night tweet, Musk wrote “Bring back Vine?” with a poll offering a binary yes or no choice. As of Monday morning, the poll has over 3 million responses — nearly 70% want the service to return.
Vine launched in 2013 and was one of the first social networks to focus on short-form user-created videos. Vine videos were limited to six seconds and were particularly popular with teens and young adults, though its popularity seemed to peak in 2014.
Social media sites like Snapchat and Instagram have since successfully integrated video into their platforms, while TikTok is comprised solely of user-generated videos.
A new version of Vine would face stiff competition. TikTok has over a billion active users a month, while Instagram boasts over 2 billion users.
