Nearly every TV on the market currently offers 4K resolution — with the exception of a few cutting-edge 8K models (which we suggest you stay away from for the time being). Because of that abundance, you can find a lot of bargains if you’re searching for a new ultra-HD TV and want to save some cash in the process. However, having a lot of choices can mean its a challenge to know which deals are the best bargains. That’s where CNET comes in — we’ve rounded up some of the best offers out there on top-rated models below. We’ll continue to update this page as deals come and go, so be sure to check back often for the best prices.
Best 4K TV deals
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LG
We named the LG C2 the best high-end TV for the money on the market in 2022 and it remains on our list for 2023. Right now you can snag this 55-inch model for its lowest price yet. It features a stunning 4K OLED display with Dolby Vision, and a fourth-gen A9 processor to automatically upscale content. It’s also compatible with Nvidia G-Sync and FreeSync Premium for optimized gaming, and it comes with Google Assistant and Alexa built in.
You’re receiving price alerts for LG 55-inch C2 OLED TV: $1,247
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Vizio
Vizio’s V-Series won our 2022 budget TV shootout by delivering better picture quality than the others, including the TCL 4-Series Roku TV above. We liked its Roku smart TV system better than Vizio’s SmartCast, however, so the one you choose comes down to your priorities. The 4-Series lacks the Dolby Vision, Bluetooth connectivity and AMD FreeSync with a variable refresh rate, all of which the Vizio offers.
You’re receiving price alerts for Vizio 75-inch V-Series: $698
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LG
At 86 inches, this LG QNED TV is the largest screen you’ll find on this list. It features a stunning 4K ultra-HD display with mini-LED backlighting and Quantum Dot technology for vivid colors and rich blacks. It also supports both Dolby Vision IQ and Dolby Atmos for a more immersive watch experience. It even comes equipped with a powerful fourth-gen A7 AI processor that automatically upscales your HD content to 4K. The remote has a built-in microphone for easy hands-free navigation.
You’re receiving price alerts for LG 86-inch Class 83 Series QNED TV: $2,000
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Amazon
The Fire TV 4 Series is definitely a basic 4K TV, but that doesn’t mean it should be dismissed out of hand. It landed a spot on our best budget TV list, which means it has a lot to offer.
There are some trade-offs when you opt for a budget set, but it might still be worth it at the much lower price, especially while it’s discounted by 38%. It lacks some higher-end specs like Dolby Vision and gaming features such as AMD FreeSync, but this TV does deliver a brilliantly bright image, which makes it one of the best pictures on any entry-level model, and it’s a great fit for those who are already using the Amazon ecosystem.
You’re receiving price alerts for Amazon Fire TV 4-Series 50-inch 4K TV: $280
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Bobby Oliver/CNET
This 4K TV has excellent image quality thanks to the bright QLED screen that delivers realistic contrast. It has 4K upscaling, an anti-glare design, Dolby Atmos and object tracking sound and a built-in game hub.
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David Katzmaier
Another pick on our best 4K TVs of 2023, this Hisense U8H TV is exceptionally bright, with up to 1,500 nits peak brightness and has solid image quality and contrast. This Google TV is compatible with Alexa and has HDR10+ and Dolby Vision, as well as a gaming mode.
You’re receiving price alerts for Hisense U8H 65-inch 4K TV: $950
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TCL
You’re receiving price alerts for TCL 55-inch 4-Series: $536
What should you look for in a 4K TV deal?
With hundreds of different 4K TV deals from a variety of brands to choose from, it can be hard to know exactly what to be on the lookout for. The size of your space will likely dictate which 4K TV deals are appropriate for you and the number of devices you want to plug in will also rule out any 4K TVs with very few HDMI ports. Since most new TVs are smart these days, you’ll also want to consider which platform a 4K TV you’re eyeing up runs, such as Amazon’s Fire OS, Google TV or Roku, as well as any smart home integrations you’ll want to make the most off — like Alexa, Google Assistant, or Apple’s HomeKit and AirPlay tech.
Price is a determining factor for a lot of folks, so scoring a steep 4K TV discount is never a bad thing. Often, TV-makers release new models each which can prompt previous-gen TVs to go on sale with large price cuts despite relatively minor changes, so it’s often worth considering a TV set from a year or two ago if you don’t need the cutting-edge tech.
When are the best 4K TV deals available?
Like most consumer electronics, the best 4K TV deals will be found around major sale events like Amazon Prime Day and Black Friday. These annual events offer some of the best prices of the year and see multiple retailers competing for shoppers’ cash, which is good news for your wallet. That’s not to say you can’t find a good 4K TV deal all year round, though. We keep tabs on TV pricing throughout the year and any surprise, out-of-season sales will be listed above.
Which retailers usually offer the best 4K TV deals?
When you think of nabbing a 4K TV deal, you should start at the big box retailers like Best Buy, Target and Walmart. These stores tend to offer some of the biggest sales on 4K TVs, both in store and online, with online-only retailers like Amazon often matching prices — especially during the fall sale season.
