From Samsung to Motorola and Google, just about every major Android phone maker has released a foldable phone. But there’s one big, non-Android outlier: Apple. And according to Motorola, that’s prompting some iPhone users to make the switch.
Specifically, Motorola has seen 20% of new Razr users coming from Apple products. That data point is from 2021 following the launch of the previous-generation Razr.
“This is definitely the family that we have the most amount of iPhone users switching to us,” Allison Yi, Motorola’s head of North America product operations, said to CNET ahead of the company’s Razr Plus launch.
Foldable phones still account for a fragment of the global smartphone market, but the category is growing quickly as tech giants search for the next major evolution of the mobile phone. Market research firm International Data Corporation estimates that worldwide shipments of foldables will increase more than 50% in 2023 compared to 2022. Motorola’s Razr line faces the most competition from Samsung’s Galaxy Z Flip series, although Samsung hasn’t broken out its sales numbers to specify its percentage of iPhone converts.
This year is shaping up to be a milestone moment for foldables with the arrival of newcomers including Google and OnePlus, giving Motorola and other early entrants like Samsung more competition. Apple, however, is still noticeably absent from the foldable phone race, and that isn’t likely to change anytime too soon.