It’s already been a busy year for smartphone launches. Samsung kicked off 2023 with the Galaxy S23 lineup, and Google introduced the Pixel 7A and Pixel Fold at its developer conference in May. But as we approach the second half of 2023, there should be even more to look forward to, especially if you’re interested in foldable phones.
Though it’s hard to predict exactly what’s in store for the phone industry, it’s possible to make some educated guesses since many companies stick to the same launch routine. The iPhone 15 lineup, for example, is expected to arrive in September, possibly with USB-C charging for the first time. Samsung is holding its next Unpacked event in late July, meaning we may see new Galaxy Z Flip and Z Fold devices soon. Google’s rumored Pixel 8 could launch in the fall, likely with a new Tensor processor.
Such launches would follow the subtle but important progress that phones made in 2022. The iPhone 14, for example, gained satellite connectivity for emergencies and car-crash detection, while Google found more ways to make use of its custom Tensor chip in the Pixel 7 and 7 Pro. Samsung, meanwhile, gave its flagship Galaxy S lineup a fresh look and an upgraded camera last year, while this year’s S23 is a modest step forward.
Here are the new phones we’re likely to see in 2023, based on previous launch cycles, rumors and reports.
Apple iPhone 15 lineup
The iPhone 14 lineup.
What we’re expecting: Apple’s new iPhone family usually launches in September, and we have no reason to believe 2023 will be any different. The adoption of USB-C charging is one of the biggest changes we’re expecting to see on Apple’s next-generation iPhones.
The European Union recently mandated that all new phones sold in the region must support USB-C charging by 2024. Apple said it would comply with these rules but did not specify whether that means we’ll see a shift to USB-C starting in 2023. It’s also not confirmed if a USB-C iPhone would get a global release, or if it would remain solely a European model.
Otherwise, we’re likely to see routine changes such as some camera upgrades and a new processor. TF International Securities Analyst Ming-Chi Kuo, who is known for making pretty accurate predictions about upcoming Apple products, tweeted that Apple may do more to distinguish the iPhone 15 Pro from the regular iPhone 15.
It already made a step in that direction with the iPhone 14 generation by keeping features like the Dynamic Island and new A16 Bionic processor exclusive to the Pro line. What’s more interesting, however, is the idea that Apple could further differentiate the larger iPhone 15 Pro Max from the smaller iPhone 15 Pro, according to Kuo.
The main difference between the regular Pro and Pro Max comes down to screen size. Giving the Pro Max some extra perks could further convince shoppers to splurge on Apple’s biggest (and most expensive) iPhone. Bloomberg’s Mark Gurman also believes Apple could change the name of the iPhone Pro Max to the iPhone Ultra in the future to better align with other products like the Apple Watch Ultra.
Why I’m excited about it: The iPhone’s long-anticipated transition to USB-C is arguably the biggest reason to get excited about Apple’s next smartphone. The switch means iPhone users will finally be able to charge their iPhone, iPad and Mac with the same type of charging cable, reducing friction and making the iPhone that much more convenient. I’m also looking forward to seeing whether Apple further distinguishes the iPhone 15 Pro Max from the iPhone 15 Pro. I’ve argued that Apple needs to give its supersized iPhones more functionality that takes advantage of their larger screens, similar to the iPad.
