Best TV for Summer 2023: We Tested Samsung, LG, TCL, Vizio and More – CNET

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TV technology is confusing, from endless jargon like OLED and QLED, to different brands like Samsung, LG and TCL, to a wide range of prices and sizes. It can be tough to find the right TV for you. That’s where this list comes in. At CNET I review TVs side by side in a state-of-the-art testing lab, taking hundreds of measurements with specialized equipment, comparing gaming, home-theater and bright-room image quality. My 20 years experience as a TV reviewer helps me determine not just the best TV overall, but also the best TV in your price range.

Read more: How We Test TVs

What is the best TV?

The TCL 6-Series Roku TV sits at the top of our list of best TVs for a number of reasons. It offers superb picture quality, an affordable price tag and Roku, the best smart TV system. It also includes gaming features like 4K/120Hz input and variable refresh rate that can get the most out of consoles like the PS5 and Xbox Series X. When a friend asks me what TV to buy from 55 to 85 inches, and money is still an object, I tell them to get the TCL 6-Series.

There are plenty of other excellent choices out there, however, so even though the 6-Series is my current favorite for most people, it might not be right for your preferences or budget. 

Best TVs in 2023

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TCL 6-Series TV R6 2022

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TCL 6-Series TV R6 2022

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TCL 6-Series TV R6 2022

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TCL 6-Series TV R6 2022

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TCL 6-Series TV R6 2022 TCL 6-Series TV R6 2022

David Katzmaier/CNET

For the last five years, the TCL 6-Series has been our favorite TV for the money, and the newest version — also known as the R655 series — is no exception. This TV has an excellent image thanks to mini-LED tech and well-implemented full-array local dimming that helps it run circles around just about any other TV at this price. It improves upon the previous R635 series with improved gaming extras and a new center-mount stand that you can elevate to make room for a soundbar, although the new 85-inch size has standard legs. And finally, the Roku TV operating system is our hands-down favorite.

Note that in addition to the R635, which this TV replaces, other versions of the 6-Series were released in 2021 and remain on sale. The R646 series uses the Google TV operating system but otherwise has similar specifications to the R655 models reviewed here. The R648 series has 8K resolution and is significantly more expensive. 

The prices shown below are for the 65-inch size.

Read our TCL 6-Series (2022 Roku TV) review.

TCL 4 Series Roku TV on a stand TCL 4 Series Roku TV on a stand

David Katzmaier

The picture quality of the TCL 4-Series Roku TV was a step behind the Vizio V-Series in our budget TV test, but the differences between the two are slight enough that you’d really have to have them set up side by side to notice anything at all. The 4-Series lacks the Dolby Vision, Bluetooth connectivity and AMD FreeSync with a variable refresh rate, all of which the Vizio offers. 

The 4-Series’ advantage over the Vizio is that it comes with the excellent Roku Smart TV system built in. That makes it a great choice for those looking for a one-stop smart TV solution, without having to add an external streaming device.

The prices shown below are for the 50-inch size.

The Samsung QN90B QLED TV sits on a wooden tabletop stand. The Samsung QN90B QLED TV sits on a wooden tabletop stand.

Bobby Oliver/CNET

Looking for a high-end TV with spectacular image quality, but don’t want an OLED? The Samsung QN90B is your best bet. This TV uses QLED TV tech augmented by mini-LED for a brighter image than any OLED TV. The spectacular contrast of OLED still won out in our side-by-side tests, but the QN90B QLED screen comes closer than ever. 

The prices shown below are for the 65-inch size.

Read our Samsung QN90B review.

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Brightest TV|The U8H outshines others in its price range and was basically as bright as the significantly more expensive Samsung QN90B.

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Brightest TV|The U8H outshines others in its price range and was basically as bright as the significantly more expensive Samsung QN90B.

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Sizes 55-, 65, 75-inchTV Technology LED with local dimmingSmart TV Yes (Android TV)Resolution 4KHDMI Ports 4

Roku TV Roku TV

Josh Goldman/CNET

Competition among TVs in the middle pricing band is heating up and the Plus Series is the latest entrant in 2023. Unlike the TCL Roku TVs higher on this list, this one is all Roku, with no other brands on board. It adds a couple of step-up extras, including QLED and full-array local dimming, which help deliver a better picture than the TCL 4-Series, for example. It’s not as impressive as the Vizio MQX, though, since it lacks 120Hz for gaming and worse picture quality overall. If you value those extras than the Vizio is worth saving for, but is not the Roku Plus Series is a very good value.

The price shown below is for the 65-inch size.

Read our Roku Plus Series review.

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The Samsung Q60B offers a bright picture in the midprice range.&nbsp;

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The Samsung Q60B offers a bright picture in the midprice range.&nbsp;

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Vizio V-Series on a TV stand Vizio V-Series on a TV stand

David Katzmaier

When we compared the best budget TVs side-by-side, the picture quality of Vizio’s V-Series clearly emerged as the leader of the pack. The Vizio offered the most balanced and accurate picture during our comparisons, and it comes with some useful extras such as Dolby Vision support, Wi-Fi 6E, Bluetooth compatibility and variable refresh rate for potentially smoother gaming. The biggest downside of the Vizio is its smart TV platform, Vizio SmartCast. It’s crowded, slow and littered with ads for platforms such as Tubi and Kidoodle TV. Even when you factor in the cost of adding a new streaming device, however, the V-Series remains the best overall entry-level TV that we tested. 

The prices shown below are for the 50-inch size.

Vizio MQX Series 2022 TV Vizio MQX Series 2022 TV

David Katzmaier/CNET

The Vizio MQX is one of the least expensive TVs to feature full-array local dimming, which lets it reproduce TV shows, movies and games with enough contrast and pop to do HDR justice. The MQX has fewer dimming zones than more expensive TVs like the TCL 6-Series and Hisense U8H, but it offers 16 zones on the 50-inch, 30 on the 65-inch and 42 on the 75-inch, which is more than enough for excellent overall picture quality, with bright highlights, dark black levels, punchy contrast and accurate color.

Unlike the M7 from 2021, the MQX has a true 120Hz refresh rate, which allows compatibility with 4K/120Hz signals from game consoles like the Xbox Series X and PlayStation 5, and worked well in our tests. Vizio supports both major HDR formats, HDR10 and Dolby Vision, in the M-Series. If you can’t save up for the TCL or the Hisense but want a better picture than the TCL 4-Series or Vizio V-series, the Vizio MQX is an excellent happy medium.

The prices shown below are for the 65-inch size.

Read our Vizio MQX review.

Other TVs we’ve tested

Sony KD-X80K series: Sony is a prominent brand and its higher-end TVs like the X90J do well in reviews, but the entry-level TV in its 2022 lineup, the X80K, didn’t make the list. It costs around the same as the TCL 6-Series and Samsung Q60 TVs, and had a worse picture than both, with lighter black levels and contrast. It’s definitely not a bad TV, and we liked its Google smart TV system, color accuracy and connectivity, but you can definitely do better for the money. Read our Sony KD-X80K series review.

Amazon Fire TV 4-Series: One of many Fire TVs available for sale, this one is typical of the breed: so-so image quality and a smart TV system that lags behind Roku and Google TV. If you’re a big fan of Alexa voice or see this TV at a really low price it might be worthwhile, but otherwise go for the TCL 4-Series. Read our best budget TVs roundup.

How we test TVs

Our TV reviews follow a rigorous, unbiased evaluation process honed over nearly two decades of TV reviews. Our primary TV test lab has specialized equipment for measuring light and color, including a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR signal generator and an AVPro Connect 8×8 4K HDR distribution matrix. We use Portrait Displays CalMan Ultimate software to evaluate every TV we review. In every CNET TV review, three or more similar TVs are compared side by side in various lighting conditions playing different media, including movies, TV shows and games, across a variety of test categories, from color to video processing to gaming to HDR. Our reviews also account for design, features, smart TV performance, HDMI input and gaming compatibility and other factors.

TV FAQs

We’ll post the answers to commonly asked TV questions below. If you have any others, feel free to reach out on Twitter (@dkatzmaier), or by clicking the little envelope icon on my CNET profile page. Doing so will let you send a message straight to my inbox.

How much should I spend on a TV?

Prices vary widely by size and features, from less than $100 for basic 24-inch TVs to more than $2,000 for big OLED models. TVs last a long time, however, so we think it’s worthwhile to spend a little extra beyond the bare minimum to get a bigger screen, better picture quality or better features. With that in mind, here’s some ballpark prices that will get you a very good TV in 2023.

  • 55-inch: $700
  • 66-inch: $1,000
  • 75-inch: $1,300

You could pay (much) more or less. The fact is just about any TV will produce a picture decent enough to satisfy most viewers. Most complaints you read in user reviews aren’t about picture quality. Instead they’re about ease of use, smart TV menus or sound (or a broken TV).

Which is better, OLED or LED?

In our reviews, OLED TVs, which use organic light-emitting diode technology, have always had better picture quality than LED TVs, which are basically LCD TVs that use LED backlights. The main reason is that OLED TVs can produce a perfectly dark shade of black with no stray illumination of blooming, which leads to better contrast and pop. LED TVs can get brighter, however, and usually cost less than OLED TVs. 

How do I get the best TV sound?

Most TVs sound terrible, because their thin cabinets don’t have room for decent-size speakers or bass. If you want to get good sound you should buy an external audio system. Even an inexpensive soundbar will deliver much better audio quality than a TV’s built-in speakers.

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