Cher Horowitz had one, Serena van der Woodsen had one, Lizzie McGuire had one, and now, in 2023, Sydney Sweeney has one. I’m talking about flip phones, which through the 1990s and early 2000s were the must-have tech status symbol for teen girls everywhere.
I should know, I was one of them. When I rocked up to university, it was with my trusty Motorola Razr — an icon of its time that was famously endorsed by another icon of that time: Paris Hilton.
Just as Motorola tapped Hilton in 2001, Samsung is now leaning heavily on Sweeney, star of the beloved-by-Gen Z HBO show Euphoria and part of the cast of The White Lotus’ first season, to try to convince the teens of today that they need a flip phone in their lives. Specifically, it wants to sell them the Samsung Galaxy Z Flip 5, which it unveiled in Seoul, South Korea, along with the heftier Galaxy Z Fold 5 phone, Galaxy Tab S9 and Galaxy Watch 6 during last week’s Unpacked event.
