Loyalty card prices not as good as they seem, says Which?

Loyalty card prices not as good as they seem, says Which?

“As member-only pricing continues to grow, the sector, its pricing practices and who is eligible for membership needs to be properly scrutinised so that all shoppers – including society’s most vulnerable – can benefit and no one is misled into buying things they wouldn’t have usually bought or which isn’t quite the deal they believe it to be,” she said.

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