Amazon
Amazon’s Prime Big Deal Days event will take place on Oct. 10 and 11. Running for a full 48 hours, the sale will offer a huge number of limited-time deals during those two days. Amazon already has some promotions preceding the official start time. We’ll keep track of those right here.
Unlike Prime Day proper, which (save for a few exceptions) takes place in July, the Prime Big Deal Days sale occurs in the fall and is an opportunity for organized holiday shoppers to get started early. It’s also a chance for Amazon to hoover up eager bargain-hunters’ dollars before Black Friday sales begin in earnest.
As you can see from the history of Prime Day dates below, Amazon has held its Prime Day sales each July, with just a couple of deviations from that regular schedule. Notably, in 2020, Amazon pushed its Prime Day sale to October due to the COVID-19 pandemic, before returning the sale to the summer in 2021 in a slightly earlier June spot. Prime Day returned to its July spot for 2022, though Amazon did use that October slot once again for an additional Prime Early Access Sale event that acted as a kickoff to the holiday shopping season. This year, that slot is being used for Prime Big Deal Days.
As a reference, here are the Prime Day dates from previous years:
- Prime Day 2015: July 15.
- Prime Day 2016: July 12.
- Prime Day 2017: July 11 to 12 (first to last longer than one day).
- Prime Day 2018: July 16 to 17.
- Prime Day 2019: July 15 to 16.
- Prime Day 2020: Oct. 13 to 14 (delayed by COVID-19 pandemic).
- Prime Day 2021: June 21 to 22 (the earliest to date).
- Prime Day 2022: July 12 to 13.
- Prime Early Access Sale 2022: Oct. 11 to 12.
- Prime Day 2023: July 11 to 12.
How long will the Prime Big Deal Days sale last?
Like Prime Day, Prime Big Deal Days will run for 48 hours. The sale will kick off at midnight PT (3 a.m. ET) on Oct. 10.
Amazon’s Prime Day and Prime Day-like events haven’t been single-day affairs since 2016, spanning two days for the first time in 2017 and continuing to be 48-hour bonanzas since then. Many of the deals launching at the sale’s opening time will be available throughout the event, supplies permitting, with other, more limited-time Lightning deals launching and expiring within the two-day span.
Will there be a second Amazon Prime Day event this year?
Yes, Amazon’s Prime Big Deal Days sale is the second Prime Day-like sale of 2023. It replaces the Prime Early Access Sale that took place in October 2022 and is like Prime Day in essentially every way.
Which countries get Prime Big Deal Days?
Prime Day is an international affair and the same applies to the Prime Big Deal Days sale with 19 countries participating. The full list is as follows:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Luxembourg
- Netherlands
- Poland
- Portugal
- Singapore
- Spain
- Sweden
- Turkey
- UK
- US
Japan will also have its own Prime Big Deal Days sale later in the month.
How does Amazon’s Prime Big Deal Days sale work?
The idea behind Prime Day — and, by extension, Prime Big Deal Days — is a simple one: Subscribers to Amazon’s Prime service can get exclusive discounts on thousands of products and services across the site during a limited period of time. The products, while still available to non-Prime members, will have extra savings for members, dropping many of their prices down to new all-time lows.
When you’re logged in to your Prime account and looking at a product landing page, you’ll see the discounted price if it’s on sale. You don’t need any special coupon codes, nor is there a need to use a specific payment method in order to get the discounts. If you spend your money wisely each year, you can easily make back your Prime membership cost in savings during the event.
Do you need to be a Prime member to shop the sale?
Yes, Amazon’s Prime Big Deal Days sale requires a Prime subscription if you want to nab any of the Prime-exclusive deals. You don’t have to be a paying subscriber, though, as long as the event falls within your Prime trial period. That means you can start your month-long trial now and get in on the savings for free. For more info on that, check out our guide to shopping Prime Day sales without paying for Prime.
Amazon last year raised prices on Prime membership. It’s now $15 a month (or $139 a year).