If you’re hoping artificial intelligence will get your creative juices flowing faster, Adobe on Tuesday revealed three big changes to its Firefly family of generative AI tools. The engine that powers Photoshop’s image generation is getting a big upgrade, and generative AI is coming to Adobe Illustrator designs and Adobe Express layouts.
Firefly already let you turn text prompts into pictures on the Firefly website and in Adobe’s Photoshop image-editing software, but a second-generation AI model offers more detail and better image quality, said Alexandru Costin, Adobe’s generative AI leader. The model isn’t yet available in Photoshop, but you can expect it to arrive after some testing online.
In my testing, I did indeed find the results and the user interface much better. Adobe trained the new AI model on twice as many images, and it offers higher resolution, better detail like skin pores, and the ability to steer generation with photography parameters like lens focal length and depth of field.
Generative AI starts with the same basic AI methods that have been used for years: train a system to recognize patterns in real-world data. But generative AI goes a step further with the ability to create new material like text, images, speech or video based on its own understanding of those patterns. That’s revolutionized computers, lifting them out of their plodding, literal ways and giving us a taste of what a truly smart machine might be like.
Trying Adobe’s upgraded Firefly generative AI
Although Firefly results sometimes are unconvincing, it’s just plain fun to create fanciful and entertaining images, especially when using more forgiving art styles like paintings, cartoons and watercolors. I enjoyed typing in prompts, seeing what the AI would produce, then tweaking the prompts for more useful or outrageous results.
The interface is improved, too. A high-level option to choose between photorealism and a more artistic illustration style is helpful, as are options for square, landscape and portrait aspect ratios. Sliders for visual intensity and style strength give you a choice of images that are dramatic, understated or something in between. You can upload a reference photo to steer the style of the output.
Adobe’s Firefly presents a quartet of options, in this case prompted with “a kindly doctor in a hospital room for a pharmaceutical ad.” It offers a range of genders and and races, but perhaps because of the stock imagery it’s trained on, I never once saw an older doctor among the several dozen images I created. The Firefly website lets you rate the images and submit feedback.
And another test I like to run, an image of an angry crocodile leaping out of a stormy ocean with lightning striking all around, still struggles with a plausible arrangement of teeth. My “ghoul in a heavy metal outfit rides a mountain bike through a post-apocalyptic wasteland” prompt showed that it’s really hard to fit the geometry of a humanoid character to the mechanics of a bike. “A high-tech communications network spans the globe with data surging through the wires” produced a tangled mess.
But you can refine prompts to get better results. and the art style often produces more convincing subjects than photo style. Some art styles, like doodle drawing, are more forgiving than others. I particularly liked the watercolor option. But perfect Firefly is not.
Firefly comes to Adobe Illustrator
Adobe Illustrator, which designers use to create vector graphics like logos and diagrams, now gets Firefly text prompt abilities for the first time. As with Photoshop, the software will turn a text prompt into a quartet of illustration candidates you can choose from and refine with further editing. The illustrations are fully editable.
And the Adobe Express app for building creations like flyers and social media videos gets a text prompt field of its own that you can use to build templates. For example, if you type in “pirate themed birthday party announcement for children,” it’ll spit out some layout options with custom art and fonts. It’s in beta testing for now.
Read more: Here’s What I Learned Testing Photoshop’s New Generative AI Tool
Generative AI’s creativity can be a problem if you’re looking for factually accurate information for your lawsuit, travel itinerary or high school essay. But it can be a boon for creative uses, and Adobe is counting on Firefly to overhaul what’s possible with its tools and help those who might lack expertise to spread their wings.
Firefly generates 3 billion images so far
In a few months of testing, Adobe customers have embraced AI rapidly, generating more than 3 billion creations so far, Costin said.
“Normally, features in Photoshop get a single percent utilization rate. Generative Fill [a Firefly Photoshop ability] got 10x that percentage in the first month,” Costin said. “Customers love this tech.”
Adobe’s bean counters also likely love it. Adobe subscription plans let you use Firefly many times per month, but in November, Adobe is raising Creative Cloud prices by about 9% to 10%.
