Sunlight is free. Solar panels cost money.
So when you see advertisements touting “free solar panels,” it certainly sounds too good to be true.
Any homeowner weighing the decision to invest in a major project like rooftop solar would be tempted by such an offer. And who can blame them? The average cost of a solar installation hovers around $24,000 in the US.
But like most things in life, when it sounds too good to be true, it usually is. Though there are certainly ways to reduce or even eliminate the upfront costs of rooftop solar, it’ll never be completely free.
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“Less credible companies still say that,” according to Krystal Persaud, founder of Grouphug Solar and co-founder of Wildgrid. But they’re often just trying to lure you in or sell your contact information to solar installers.
So how do you sift through the fluff and get to the grain of truth behind claims of “free” solar panels? Here’s everything you need to know about reading the fine print — and getting a great deal on solar panels.
What do companies mean by free solar panels?
“Typically, the people who are saying ‘free solar’ are on the end of lead generation. They’re going to say anything to get you to put in your information, because that’s how they make money,” Persaud said.
Solar leases are a popular option for people who don’t want to own solar panels but still want to use solar energy to power their home. Entering a solar lease means you pay for the use of company-owned solar equipment on your home. This is usually a fixed monthly rate.