When you think of streaming movies and TV series, Netflix may be the first thing that springs to mind. Despite stiff competition from rivals such as Max and Disney Plus, it remains the best option for streaming entertainment, period — because of its vast selection and user-friendly layout.
The hit series Wednesday is one of the many reasons to have Netflix.
Netflix with ads: Here’s what it’s like
Like Max’s ad-supported subscription, the Netflix with ads $7 plan promises roughly 4 to 5 minutes of commercials per hour of content. The streamer also said it would implement frequency caps to prevent viewers from seeing the same ads over and over while watching an episode or movie. However, we found that not every title — new or old — features ads and the length of each ad break varies.
For example, Community episodes do not have any ads, not even a pre-roll before an episode of the show begins. The Bodyguard had a 30-second pre-roll, but no ads played during the entire movie. Jane the Virgin, on the other hand, had three ad breaks and a 30-second pre-roll in a 40-minute episode. Each ad break lasted 60 seconds and contained two to three commercials.
Mr. and Mrs. Smith had longer commercial breaks during its two-hour runtime. After a 30-second pre-roll, there were four ad breaks, with the first three lasting 75 seconds each with three to four commercials. The last break ran for 1 minute total and contained two ads. 30-minute episodes of Attack on Titan and Cobra Kai only had two ad breaks.
When I watched the Netflix original Love is Blind, there was a 30-second pre-roll and four commercial breaks that lasted for 60 seconds each. There were two to three ads per break. Another Netflix original, Enola Holmes 2, only had a 30-second pre-roll of ads and no commercials during the film. This seems to reflect Netflix’s commitment to omit ads from new movies.
The streamer also seems to keep its word about ad variety, and barely saw the same commercial twice while watching one title. Commercials for T-Mobile, Nyx, Cadillac, Progressive Insurance, Carnival’s Funderstruck, Vaseline, Prada and Duracell were among those that aired. There was an M&Ms holiday-themed ad that syncs up with the current holiday season. I did not notice any commercials on kid-friendly content I tested in the adult profile for shows like Avatar: The Last Airbender, Cocomelon, Raising Dion or Lego Ninjago: Masters of Spinjitsu.
The ads do not operate as pop-up surprises. Yellow dots on the progress bar indicate when and how many ad breaks will appear in a TV show or movie. If you don’t see the dots, there aren’t any commercials in that particular piece of content. But there is a countdown clock that tells you how long each break will last.
What’s missing from Netflix’s ad-based plan?
Though you can watch in HD, you can’t download any content for offline viewing. This is comparable to other platforms like Max and Hulu which require you to have an ad-free subscription to download.
Prior to launch, Netflix said that some titles would not be available on the ad-supported version due to licensing restrictions. This content is marked with a lock icon, similar to Peacock Free’s setup where the symbol indicates which titles are behind a paywall. In Netflix’s case, this means you have to upgrade to an ad-free account. A quick note on the thumbnail lets you know the title is unavailable due to licensing. But if you click on it, Netflix will prompt you to choose an ad-free plan to watch it.
In addition to popular shows like House of Cards and Peaky Blinders, a number of animated titles and movies are unavailable to stream unless you upgrade to a higher-priced subscription. They include A Man Called Otto, Bullet Train, Boss Baby: Back in the Crib, Black Hawk Down and Age of Adaline. Netflix’s Kids’ Profile does not play ads at all, but some children may be disappointed to learn all the Boss Baby titles aren’t available to watch. It’s probably worth spending the extra $3 on the Basic ad-free plan just to access Netflix’s whole catalog.
What shows and movies does Netflix have?
Netflix may have had the first-to-market advantage in the world of streaming services, but it’s kept its momentum with its increasing number of original shows and movies — many of which have won critical acclaim and major awards and nominations.
Compared to other streaming platforms, you can’t beat Netflix’s slate of original TV shows that are now considered among the best of the modern era of television, including those mentioned above plus many more, such as Beef, The Witcher, Ozark, Wednesday, Money Heist and Cobra Kai.
Read more: The 53 Absolute Best TV Shows to Watch on Netflix
Outside of TV shows, Netflix’s original programs include a wide range of comedies, dramas, foreign films and shows, documentary series, anime, stand-up comedy specials and reality dating and competition shows. Not all of them are runaway hits, but many of them are, and there’s enough to explore interesting shows that may not have found a home on traditional network TV. And at a time when going to the movies is more fraught than it once was, Netflix offers a place to find new films: In 2022 alone, Netflix released over 100 new movies, at least one per week. The selection spans across genres and geography, and includes K-dramas, animated features, and fantasy book adaptations.
Rows and rows of content on Netflix can keep you busy.
One difference between devices is voice commands: You might find it more or less difficult to fire up a Netflix show from your device’s home screen depending on which voice-capable device you’re using.
For example, when you say, “Watch Stranger Things” on the Apple TV and the iOS app on iPhone, it will first have you click which specific show (Stranger Things or Beyond Stranger Things), and then will take you to an Apple TV page for the show, and there it will give you the option to open Netflix and start episode 1. On Amazon Fire TV Stick, you can say, “Watch Stranger Things,” and it will open Netflix automatically if you’re logged into the app. On the Roku 4K stick, if you say, “Watch Stranger Things,” it will take you right to the first episode in the app. Those are more hardware-side concerns, but interesting to note.
Once you’re in the Netflix app, though, voice commands work the same across devices: Go to the Search tab, hold the microphone button to dictate, and say the name of the show you’re looking for.
When you select a show or movie to watch, you have the option to fast-forward, rewind, add subtitles and change your audio settings. If you have a Premium account and a big enough 4K TV, watching in Ultra HD makes for a very cinematic experience. The show or movie you choose will also show up in your “Continue watching” section at the top of your homepage for easier access.
How much does Netflix cost?
Netflix offers three pricing plans: Standard with ads, Standard and Premium. If you choose to share your account with some outside your main household, the monthly fee is $8 per extra member. Only customers with ad-free subscriptions have the option to pay for extra members. Here is how the costs and features break down:
Netflix plans in the US
All plans include the ability to watch on any device. The basic ad-supported plan will not include roughly 5 to 10% of Netflix’s catalog, but all other subscribers have its full, unlimited collection of movies and TV shows. All plans allow cancellation at any time.
Netflix’s ad-free plan costs more than Prime Video ($9 per month) and more than Hulu’s ad-based and ad-free plans, (which are $8 and $15 per month, respectively). Its new ad-supported version is less than Hulu’s and now comes with two streams — previously it was one screen. If you’re on a shared Netflix account with people in one household, chances are it’s a Premium one ($20 per month) — if you’re actually splitting it between four people, that’s only $5 per month each, and a strong value for all of the original content available, including some in 4K Ultra HD.
What features do you get on Netflix?
Outside of general streaming, if you have the Standard or Premium plan, you can create different profiles for different users, and find your own list of personalized recommendations.
Netflix’s recommendation game is strong, from “Because You Watched” carousels that have been improved by the “two thumbs-up” feature, to the option to remove content from your home page, to its “Play Something” shuffle feature for when you’re unsure what to stream. Both the mobile version and TV app have rolled out new features in 2023 to make it easier to find content.
The platform also has a particularly appealing kids section, with a solid catalog of content, including CoComelon, Pokemon: Master Journeys, and Trolls: The Beat Goes On! and a much more kid-friendly user interface — including the mystery box feature.
If you subscribe to the Premium plan, you can watch certain shows and movies in 4K Ultra HD on 4K TVs. You’ll need a steady internet connection speed of at least 25 megabits per second, and streaming quality set to auto or high.
Netflix has more 4K content than just about any other streaming service, and a lot of its 4K shows and movies are also available in HDR. High dynamic range provides an even bigger improvement in image quality than 4K according to CNET’s tests, with better contrast and color, and the difference is especially apparent on large, higher-end televisions. Netflix supports the two major HDR formats, generic HDR (aka HDR-10) as well as Dolby Vision. If you have a device that handles Dolby Vision, Netflix will play content (if available) in that format by default.
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