A new cybersecurity report commissioned by Apple paints a dire picture of consumer data leaked through breach after breach. In this climate, the tech giant is nudging users to activate the Advanced Data Protection feature for iCloud it introduced a year ago, which end-to-end encrypts most data uploaded to and sent between Apple’s apps and devices.
Cybersecurity breaches of company systems that expose consumer data are on the rise, says the report, which was written by MIT information technology professor Stuart Madnick — 1.1 billion personal records were exposed in 2021, which has grown to 1.5 billion records exposed in 2022. Malefactors are increasingly using “vendor exploitation attacks” to infiltrate businesses through other businesses they’ve partnered with or the software systems provided by vendors.
The Advanced Data Protection feature doesn’t explicitly protect users from these breaches; rather, Apple is urging owners of its devices to use the feature to keep their personal devices from being vectors of attack and exposure. Turning it on is easy on iOS: open the Settings app, tap on your iCloud account, tap iCloud, then tap Advanced Data Protection and follow the instructions to set up account recovery options — you’ll need them once end-to-end encryption is activated for more data categories.
